Lifecycle Marketing Executive

Role: Retention Marketing Specialist
Company: Bubble Me (featured on Shark Tank India S5)
Location: Panchkula, Haryana
Work mode: On-site
Job type: Full-time
Experience: 2-3 years Salary: Competitive
A BRAND RECOGNISED ON INDIA’S BIGGEST STARTUP STAGE
Bubble Me, India’s first magnesium-driven wellness brand, earned its place on Shark Tank India Season 5 and has since been named in Inc42’s “30 Startups to Watch”. We have served 250,000+ customers and hold a 4.9-star rating from over 10,000 reviewers.
That credibility creates interest in the brand. Your job is to turn that interest into opted-in leads, convert them into customers, and keep them engaged as loyal, repeat buyers, growing repeat purchases, customer lifetime value and revenue from our customer base. You will own how Bubble Me communicates with leads and customers.
WHY JOIN BUBBLE ME
Credibility on your resume: build your career at a brand the market already recognises
A strong foundation: a large, engaged customer base and products customers reorder
Real ownership: you run WhatsApp, email and RCS, and your work shows up directly in revenue
Direct access to the founder and fast decision-making
Visible impact: at our stage, one person’s work moves the business
A professional, supportive culture: clear goals, honest feedback and recognition for good work
Room to grow: a clear path to leadership roles as the team scales
Broad exposure to the full growth engine of a scaling D2C brand
WHAT YOU WILL OWN
You will own WhatsApp, email and RCS as our channels for generating new leads, converting them into customers, and keeping customers engaged and loyal. You will grow our loyal customer segment, increase upsell and cross-sell revenue from existing customers, and write the copy yourself.
YOUR RESPONSIBILITIES
You own the journey from new lead to loyal customer, through WhatsApp, email and RCS.
Own WhatsApp, email and RCS: Run all three as our lead, conversion and retention channels, from setup and message templates to revenue.
Generate new leads: Grow our opted-in lead base on WhatsApp, email and RCS through our website, campaigns and other brand touchpoints.
Nurture leads into loyal customers: Engage new leads with product education, offers and reminders until their first order, then guide them to a second order and on to loyal with welcome, replenishment and win-back journeys.
Segment and grow loyal customers: Group customers by product, purchase frequency and order value, identify our loyal segment, and retain it with early access, rewards and exclusive offers.
Upsell to existing customers: Increase average order value and cross-sell across our product range with targeted offers to past buyers.
Plan, test and stay compliant: Build a monthly campaign calendar, write the copy, run A/B tests on timing and offers, and follow opt-in rules for each channel.
Track and report: Send a weekly tracker and a monthly report on new leads, lead-to-customer conversion, repeat rate, loyal-segment size, upsell revenue, LTV, churn, and open, click and conversion rates, and recommend what to scale or stop.
WHAT SUCCESS LOOKS LIKE
A steady, growing base of opted-in leads on WhatsApp, email and RCS
A rising share of leads converting into first-time customers
Automated journeys live and performing on all three channels: welcome, post-purchase, replenishment and win-back
More new customers placing a second order and moving into our loyal segment
A clearly defined loyal customer segment that grows every quarter
Upsell and cross-sell campaigns running to existing customers, with revenue tracked on each
Customer churn coming down over time
Retention channels contributing a growing share of total revenue
Weekly tracker and monthly report delivered on time, with clear recommendations on what to scale or stop
WHO YOU ARE
Must have:
2-3 years of hands-on retention, CRM or lifecycle marketing
Experience growing opted-in audiences and nurturing them into customers
Proven results with real numbers, such as repeat rate, LTV, conversion or upsell revenue, not just activities
Working knowledge of WhatsApp marketing (Interakt, Wati, AiSensy or similar) and an email tool (Klaviyo, WebEngage, MoEngage or similar)
Strong copywriting for WhatsApp, email and RCS
Comfort with data: segments, cohorts and reporting in Google Sheets or Excel
Willingness to work on-site
Preferred industry background:
D2C beauty, skincare, bath and body, or personal care
Health and wellness or nutraceuticals, where reorder timing matters
Subscription, FMCG or lifestyle D2C brands
You will thrive here if you:
Treat every lead as a future loyal customer
Let numbers decide what to test next
Care about repeat revenue, not just messages sent
APPLY?
Send your resume to hr@bubbleme.in with the subject line “Retention Marketing Executive: [Your Name]”. Include one retention campaign or flow that worked best, with the result. Applications that include it get priority.

Work arrangement
No