Performance Marketing Manager

About Techtaru Digital
Techtaru Digital is a full-service technology and digital solutions company helping businesses design,
develop, and dominate their market. From custom web and mobile applications to design-led digital
experiences, we partner with clients across the globe to deliver work that moves the needle. We are
growing fast — and we are looking for hungry, results-driven people to grow with us.
Role Summary
As a Performance Marketing Manager, you will own paid acquisition across Meta, Google, LinkedIn,
YouTube, and other platforms, turning ad spend into qualified leads, strong ROAS, and measurable
revenue impact. This is a data-first, numbers-driven role where you will plan, execute, test, and optimize
campaigns daily, and report performance with complete ownership. If you live in dashboards, obsess over
CPL and ROI, and love scaling what works — this role is built for you.
Key Responsibilities
You will plan and execute paid advertising campaigns across Meta, Google, LinkedIn, YouTube, and other
platforms, and generate high-quality leads at the target Cost Per Lead (CPL) while consistently optimizing
Return on Ad Spend (ROAS) and Return on Investment (ROI). You will set up and manage GA4, Google
Tag Manager, Meta Pixel, Conversion API, and conversion tracking, and run continuous A/B testing
across creatives, audiences, and landing pages to improve performance. You will manage campaign
budgets efficiently, monitor performance daily, and implement optimization strategies in real time. You will
also create dashboards and weekly performance reports, collaborate closely with the design, content, and
development teams to improve campaign outcomes, and stay updated with the latest advertising trends,
AI tools, and platform updates.
Eligibility Criteria
Minimum 2 years of hands-on experience running and optimizing paid campaigns across Meta, Google,
and LinkedIn Ads, with a proven track record of managing budgets and delivering on CPL, ROAS, and
lead-generation targets.
Mandatory Skills
Techtaru Digital | Design. Develop. Dominate. Page 2 Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel & Conversion API, LinkedIn Ads, YouTube Ads, Remarketing, Performance Max Campaigns, Keyword Research, Landing Page Optimization, Conversion Rate Optimization (CRO), Looker Studio, Microsoft Excel, and AI tools (ChatGPT, Gemini, Claude) for ad copy, analysis, and optimization. What We Offer A competitive fixed salary with attractive incentives tied to performance, direct exposure to founders and leadership, a young and ambitious team that ships fast, a clear growth path into senior marketing leadership roles, and a learning budget for tools, courses, and certifications.

Work arrangement
No