General Manager

The Role
As General Manager, you'll be responsible for the overall performance and day-to-day operation of your club.
You'll lead a team focused on delivering exceptional member experiences, commercial success and operational excellence while creating a culture built on accountability, development and continuous improvement.
Lead & Develop High-Performing Teams
Recruit, develop and retain talented colleagues across all areas of the club
Create a culture of accountability, engagement and high performance
Deliver regular coaching, development and performance conversations
Support succession planning and career progression within your team
Lead by example through visibility, professionalism and energy
Drive Commercial Performance
Own club performance across memberships, retention, secondary spend and profitability
Deliver sustainable membership growth through strong sales leadership
Monitor KPIs and identify opportunities to improve performance
Support the delivery of local marketing and member acquisition initiatives
Take ownership of revenue growth and commercial decision-making
Deliver Outstanding Member Experiences
Create a welcoming, engaging and inclusive environment for every member
Ensure consistent delivery of Everlast Gyms' member experience standards
Build a culture that puts members at the centre of every decision
Drive member satisfaction, engagement and retention
Lead by example on the gym floor and within the club
Operational Excellence
Oversee all daily, weekly and monthly operational processes
Ensure company standards are maintained across every area of the club
Drive exceptional presentation, cleanliness and safety standards
Ensure company initiatives, programmes and campaigns are delivered successfully
Maintain effective cost control and operational efficiency
Compliance & Health & Safety
Take responsibility for Health & Safety and regulatory compliance
Ensure all company policies and procedures are followed
Oversee pool plant operations where applicable
Manage risk effectively while maintaining a safe environment for members and colleagues
What We're Looking For
Essential
Minimum one year's management experience within the fitness, leisure, hospitality or retail sectors
Proven experience leading and developing successful teams
Strong commercial awareness with a track record of achieving business targets
Excellent communication and leadership skills
Passion for delivering outstanding customer experiences
Ability to analyse performance data and drive improvements
Positive, resilient and solutions-focused mindset
Flexible to work evenings, weekends and Bank Holidays when required
Desirable
Experience within a fitness or leisure environment
Level 2 Fitness Qualification
Understanding of membership sales, retention and club operations
Pool plant and Health & Safety experience

Employment type
Full-time

Work arrangement
No