SFMC Developer

We are looking for a Marketing Consultant with hands-on Salesforce Marketing Cloud (SFMC) and Data Cloud (Data 360) experience to join the Global Tech Commercial & Marketing Services (GCMS) team at Bacardi.
This role combines CRM and marketing automation expertise with campaign execution, customer data management, content coordination, and IT Service Management (ITSM). The ideal candidate will be comfortable working with global stakeholders, supporting marketing teams, troubleshooting platform issues, and continuously improving CRM processes and workflows.
Key Responsibilities
Manage and execute small-to-medium CRM and digital marketing campaigns using Email Studio, Journey Builder, Automation Studio, and Contact Builder.
Design, implement, and optimize customer journeys and automated lifecycle marketing programs.
Coordinate end-to-end campaign execution, including briefing, content coordination, audience segmentation, deployment, quality assurance (QA), and performance reviews.
Build, test, and optimize personalized communications, email templates, and multi-step customer journeys.
Conduct A/B testing and analyze campaign performance to improve engagement and communication effectiveness.
Create customer segments in Salesforce Data Cloud (Data 360) and activate or publish segments to relevant platforms based on campaign requirements.
Troubleshoot SFMC-related issues involving email deliverability, data quality, journeys, automations, and subscriber management.
Provide platform guidance, best practices, and operational support to internal teams and regional markets.
Collaborate with brand teams, creative teams, agencies, designers, and other business stakeholders.
Support IT Service Management activities, including incident handling, escalation management, and service improvement.
Contribute to the continuous improvement of CRM processes, campaign templates, tools, and operational workflows.
Required Qualifications and Experience
At least 5 years of relevant professional experience, including a minimum of 2 years of hands-on Salesforce Marketing Cloud experience with Data Cloud (Data 360).
Practical experience working within an SFMC delivery, implementation, project, or support team.
Strong working knowledge of Salesforce Marketing Cloud campaign execution and marketing automation capabilities.
Experience creating and managing customer segments and activating them across marketing platforms using Data Cloud.
Understanding of marketing data flows, subscriber management, consent management, and customer data processes.
Experience collaborating with internal stakeholders and external partners, including agencies, creative teams, and brand teams.
Exposure to ITSM processes, incident management, and escalation handling.
Ability to work in complex environments, manage stakeholder expectations, and prioritize competing requests.
Fluent English (minimum C1 level) with strong written and verbal communication skills.
Technical Skills
Salesforce Marketing Cloud
Email Studio: email templates, dynamic content, and personalization.
Journey Builder: multi-step journeys, entry sources, decision splits, and journey optimization.
Automation Studio: data imports and exports, SQL queries, and scheduled automations.
Contact Builder: data extensions, attribute groups, and data model fundamentals.
Intelligence Reports / Datorama: report configuration and scheduling.
Data Cloud (Data 360): segment creation, audience management, and segment activation across platforms.
Additional Technical Skills
HTML and CSS for email development and formatting.
SQL for data extraction, segmentation, and automation.
AMPscript for personalized marketing communications.
Salesforce Service Cloud knowledge and experience.
Exposure to Marketing Cloud Advanced (Next).
Preferred Qualifications
Salesforce Administrator, Salesforce Marketing Cloud Email Specialist, or Salesforce Marketing Cloud Consultant certification.
Knowledge of Salesforce Service Cloud and Marketing Cloud Advanced (Next).
Familiarity with ITIL principles and structured IT service management frameworks.
Experience working in global or multi-market marketing environments.
Candidates with relevant Salesforce certifications are encouraged to share their certification links.
Desired Competencies
Collaborative, approachable, and team-oriented.
Proactive, energetic, and solution-focused.
Strong stakeholder management and communication skills.
Excellent organizational skills and attention to detail.
Comfortable with independent learning and adapting to new technologies.
Open to feedback and committed to continuous improvement.
Strong customer service mindset.
Consulting-oriented approach, with the ability to recommend practical solutions rather than simply identify problems.

Work arrangement
Yes