AEO / GEO Marketing Manager

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
JOB SUMMARY
ClassPass' MarTech team is looking for an AEO Program Manager to own what large language models and search engines say about ClassPass. When someone asks Claude, ChatGPT, Gemini, Perplexity or Google what ClassPass is, how it works or whether it's worth it, the answer shapes how people discover and choose us. This role makes sure those answers are accurate and on brand.
This is a new role on the cutting edge of search and will help write ClassPass’s AI search playbook. You will set the strategy, build the systems to execute it and drive the work across teams. You will use AI to improve how we create content, lead our off-site AEO/GEO strategy, and bring a testing mindset to a channel where attribution is murky.
MINIMUM QUALIFICATIONS AND REQUIREMENTS
2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
Experience with enterprise sized sites with millions of pages
Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams
Nice to have: technical SEO experience and programmatic SEO experience
PRINCIPAL DUTIES AND RESPONSIBILITIES
Define and run the AEO strategy, including reporting and execution, to ensure LLMs and search engines describe ClassPass accurately and use approved positioning
Monitor how AI platforms and search engines talk about ClassPass, flag inaccuracies and drive fixes
Build reporting that ties AEO work to business outcomes, even where attribution is unclear
Own the content strategy, calendar and execution for consumer and partner audiences, building scalable systems to produce content and continually improving the process to support new content types
Own app store optimization strategy, reporting and execution
Drive the off-site and organic social AI strategy, partnering with internal teams for execution
Lead go-to-market strategy and execution for business initiatives
Build new internal processes for net-new workstreams as needed, and coordinate across all internal teams
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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