GO-TO-MARKET & GROWTH MANAGER

We are looking for a proactive, creative and highly accountable person to own how our products and services go to market. This is not an execution-only marketing role. We need someone who can identify an opportunity, define who we should target, figure out how to reach them, get the team moving, execute the plan and measure the results, working across marketing and sales with a high degree of ownership and independence.
WHAT YOU WILL OWN
____________________________________________
Identify products/services to focus on and define the ICP, positioning and go-to-market strategy.
Plan and execute campaigns across content, social, SEO, AI search, outbound and lead generation.
Decide and manage the creation of blogs, landing pages, one-pagers, case studies, demo videos and sales content.
Build target company/contact lists and campaigns that generate qualified conversations and meetings.
Keep our website and marketing assets current.
Work with our existing team to execute initiatives and keep everything moving.
Track performance, identify what is working and what isn't, and determine what we should do next.
EXPERIENCE
____________________________________________
Experience matters less than capability. We are open to candidates from marketing, growth, product marketing, demand generation or similar backgrounds. What matters most is ownership, initiative, commercial thinking and the ability to take something from idea to execution to measurable results.
WHAT WE ARE LOOKING FORMOST IMPORTANT
____________________________________________
Doesn't wait to be told what to do.
Takes ownership and closes the loop.
Can turn an objective into a plan and drive it to completion.
Thinks commercially and creatively.
Can manage and get the best out of a small team.
Understands B2B marketing, content, SEO, social, lead generation and outbound.
Connects marketing activity to real business outcomes.
Keeps leadership informed without needing to be chased.
____________________________________________
We are not looking for someone who waits for a task list. We are looking for someone who sees an opportunity, figures out what needs to happen, gets the right people involved, executes it, measures it, reports back and moves to the next opportunity.
ABOUT STRIKETRU
StrikeTru is a 13-year-old, nimble technology firm headquartered in Texas, serving SMBs and mid-market enterprises. We specialize in PIM, product data, eCommerce and complex digital marketing, with enterprise-grade implementation quality. We also have our own integration and migration products across PIM, eCommerce and other platforms.

Work arrangement
No