Marketing Executive

𝗝𝗼𝗯 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:
Marketing Executive takes a hands-on approach to oversee and execute a wide range of activities, including business, product, and service promotion, advertising, email campaigns, and social media initiatives. Develop and implement content strategies that effectively communicate the brand, attract prospective clients, and retain existing customers.
𝗝𝗼𝗯 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
End to end execution of marketing campaigns including ideation, creation of marketing collateral, and distribution of collaterals through social media to analyze the impact
Should be flexible in managing the in-house and client projects
Analyze customer insights, consumer trends, market analysis, and marketing best practices to gather the data/insights for marketing and sales
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and Go-To-Market strategies, complete with formal proposals and recommendations
Manage content and updates for clients and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and guide driving additional sales support
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budget
Work closely with sales function to establish successful support, channel, and partner programs
Leverage AI tools and automation workflows to streamline marketing operations, improve campaign efficiency, and automate repetitive tasks across marketing processes.
𝗝𝗼𝗯 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:
Experienced in managing websites and digital marketing campaigns of IT companies and sound understanding of Microsoft products and services
Minimum of 4-5 years of experience in marketing in the IT Industry(MSP Preferred).
Proven experience in leveraging AI tools, automation platforms, and workflow integrations to optimize marketing processes is mandatory.
Should come with own toolbox or roadmaps for strategies
Should be having sound knowledge of driving marketing initiatives for boosting inside sales from existing customer base
Knowledge of working within small and medium budgets and experienced negotiating with external partners
Hand-on experience in handling external communication to build the relationship and promote the computer solutions east offering
Working knowledge of Microsoft applications especially Dynamic365, Word, PowerPoint, and Excel. Photoshop, a Content management application is a plus. Ideally, basic design skills to support ad sales efforts
Should ace the Strategy of planning for marketing and sales to bring in new leads and client acquisition
Online and digital media experience with social media/ networking platforms to strategize brand promotion across the US market
Bachelor’s degree in any disciple / MBA in Marketing and preferred international marketing experience
Strong time management and organizational skills
𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
1. MBA in Marketing or equivalent advanced degree
2. Experience with Microsoft Dynamics 365 (D365) Marketing
3. Certifications in Digital Marketing, SEO, or Social Media Strategy
4. Experience with international marketing campaigns and global brand positioning
5. Advanced proficiency in design tools such as Photoshop and content management systems
6. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)
7. Proven success in developing marketing strategies for IT companies and Microsoft solutions
8. Strong negotiation skills for vendor and partner management
9. Ability to create data-driven marketing plans and analyze campaign performance metrics

Work arrangement
Hybrid