Lead Generation Specialist

B2B Lead Generation Specialist — Full-Time | Remote
About Promotions247
Promotions247 is a Melbourne-based supplier of branded promotional products, serving businesses across Australia since 2007.
About the Role
We’re looking for a B2B Lead Generation Specialist with strong skills in prospect research, list building and email outreach. Your focus will be identifying suitable businesses and running targeted email campaigns to generate interest and enquiries.
Key Responsibilities
Research potential customers and relevant decision-makers.
Build targeted prospect lists with verified contact details.
Create, manage and follow up on email outreach campaigns.
Use Mailchimp and other emailing platforms to manage campaigns and track results.
Maintain accurate prospect records and pass interested leads to our sales team.
Requirements
Proven experience in B2B prospecting, list building and email outreach.
Strong research skills using LinkedIn, company websites and prospecting tools.
Comfortable using Mailchimp or similar email platforms, spreadsheets and CRM systems.
Good written English, attention to detail and the ability to work independently.
Experience targeting Australian businesses is preferred.
Success in This Role
Success means building relevant, accurate prospect lists and consistently generating qualified enquiries through effective email outreach.

Work arrangement
Yes