Marketing Manager - Aruba Ocean Club

Generic Position Summary
The Marketing Manager is responsible for leading the overall marketing function at the property and ensuring the successful execution of strategies that support business objectives and growth. This role provides leadership and direction for marketing operations, oversees resource planning and budget achievement, and drives a culture of accountability, engagement, and continuous improvement. The Marketing Manager partners with internal and external stakeholders to support organizational goals, enhance operational effectiveness, and ensure alignment with company standards, policies, and strategic initiatives.
Specific Job Summary
Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the marketing team and sales force.
Generic Expected Contributions
§ Prepare for and conduct team meetings.
§ Participate in selection processes (e.g., interviewing).
§ Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk.
§ Responsible for own work and contributing to team, department and/or business results.
§ Assists marketing associates in achieving business results by:
- identifying opportunities to enhance the effectiveness of business processes.
- providing training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution.
- participating in setting department operating plans.
- recognizing and celebrating team successes.
- achieving results against budget within scope of responsibility.
§ Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
§ Understand and abide by state and federal regulations around marketing activity (e.g. state marketing matrix, national Do Not Call registry [DNC]).
§ Update plans and actions to prepare for management meetings.
§ Order, stock, track, and replenish all marketing collateral and supplies.
§ Performs other duties as appropriate.
Specific Expected Contributions
Strategic Planning & Business Performance
§ Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
§ Develop strategies and incentive programs to meet or exceed budgeted numbers.
§ Identify trends when production is not meeting budget expectations and implement solutions.
§ Develop compensation plans for marketing teams that maximize production.
Marketing Operations & Channel Growth
§ Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
§ Liaise with Sales, Resort Operations and other marketing partners to create marketing opportunities.
§ Share marketing information and strategy with sales force.
§ Build partnerships with resort operations, hotel linkage, OPC vendors, etc., where applicable.
§ Provide all marketing channels with creative and unique tools to assist in the sales and marketing of the property.
§ Act as liaison between corporate and the property in rolling out programs and ensure the property is taking advantage of all opportunities provided through corporate.
§ Develop, execute, and optimize event marketing strategies and initiatives that increase brand visibility, drive customer engagement, support revenue goals, and expand the organization's events channel presence.
Communication & Cross-Functional Collaboration
§ Communicate information on all new marketing strategies and events to the various areas of sales, operations, accounting, etc., and make presentations when necessary.
§ Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
§ Supports the resolution of customer issues and complaints by working with internal teams to find timely, appropriate solutions and recommending process improvements to prevent recurrence.
Performance Monitoring & Accountability
§ Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], closing rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).
§ Measure the performance of marketing executives/team leaders against goals and hold them accountable.
§ Monitor standard practices and develop amendments to standard practices as needed.
§ Assist property with materials, tracking/analysis, and presentations.
Leadership, Coaching & Development
§ Provide one-on-one coaching and mentoring to team associates.
§ Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
§ Provide on-call support to associates when not on site.
§ Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.
§ Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.
§ Deliver and coordinate various training programs.
Associate Engagement & Recognition
§ Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
§ Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
Employee Relations & Performance Management
§ Manage associate performance, developing performance plans for associates below expectation (progressive discipline).
§ Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.
§ Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).
Policies, Procedures & Compliance
§ Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
§ Create an awareness and understanding of company policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).
Promotions & Merchant Partnerships
§ Work with local merchants to plan and execute the merchant program.
§ Assist property in developing promotions for various campaigns, keeping in mind strategy and goals of the promotion.
Generic Candidate Profile
The ideal candidate is a results-oriented and collaborative leader with strong communication, relationship-building, and decision-making skills. They demonstrate the ability to lead and develop high-performing teams, manage multiple priorities in a fast-paced environment, and adapt effectively to changing business needs. The successful candidate fosters trust and engagement, builds productive partnerships across diverse groups, exercises sound judgment, and maintains a professional presence while driving operational excellence and achieving business obj