Ecommerce Manager

JOB OVERVIEW:
We're looking for a commercially minded eCommerce Manager to lead our U.S. and LATAM online store operations across the Americas.
This is a hands-on, full-funnel role — you'll optimize our Shopify storefront, drive local marketplace growth, and deliver a best-in-class digital experience for customers across the Americas.
You'll own the performance of our U.S. and LATAM eCommerce store, delivering a locally relevant, high-converting experience that drives both revenue and brand loyalty.
ESSENTIAL DUTIES AND RESPONSIBILITIES
UX & Digital Experience
Manage and maintain the U.S. & LATAM Shopify store, ensuring all product listings, content, pricing, and promotions are localized and accurate.
Own and optimize the Shopify store experience, ensuring content, merchandising, promotions, and journeys are locally relevant and conversion focused
Act as the internal voice of the customer, using customer insights, behavior, and trends to shape UX, communications, and product decisions
Optimize the mobile-first customer journey, site speed, onsite search, navigation, and conversion funnels
Work closely with the Global Product Team to help shape locally relevant product lines, bundles, collectibles, and customer propositions
Identify opportunities to improve repeat purchase behavior and customer retention through localization and customer insights
Manage customer experience standards across, including payment journeys, fraud prevention, customer service, and chatbot optimization
Support expansion into regional marketplaces and channels such as Amazon, WhatsApp commerce, and emerging social commerce platforms
Analyze website performance, user behavior, and conversion data to identify commercial growth opportunities
Collaborate closely with global teams and regional partners to share insights and implement best practice
Growth & Digital Marketing
Work closely with consultancy sales teams and client partners to support campaign launches, record campaigns, affiliate activity, and co-branded communications
Coordinate campaign assets, tracking, landing pages, and product merchandising across D2C and partner campaigns
Explore influencer-led marketing, WhatsApp engagement, creator partnerships, and regional content opportunities
Build and execute CRM, lifecycle, and email marketing campaigns tailored to customer behaviors and seasonal moments
Create segmented customer journeys, automations, and retention campaigns to improve LTV and repeat purchase
Enhance onsite SEO/AEO (metadata, keywords, and search terms).
Monitor campaign performance, attribution, and customer engagement across channels
Track and report on campaign performance using analytics dashboards and partner data.
Cross-Functional Marketing Support (approx. 20-25% of time)
Co-own B2B website health via Crownpeak alongside the B2B Marketing Manager, extending beyond LATAM Spanish/Portuguese pages to broader B2B site maintenance and onsite SEO, with priorities set jointly using Crownpeak/Shopify
Working in close partnership with the B2B Marketing Manager to support execution and visibility of GWR store & merchandising across CRM and web
Partner with the B2B Marketing Manager on email campaign and automation builds within Salesforce Marketing Cloud
Job Requirements and Qualifications:
Minimum 3–5 years’ eCommerce experience, ideally with a leading consumer brand or digital-first company.
Strong knowledge of Shopify and D2C eCommerce operations.
Experience with Crownpeak or a similar enterprise CMS.
Experience managing affiliate or partner-led marketing campaigns.
Proficiency with analytics and CRO tools such as Google Analytics, HotJar, or Data Studio.
Strong Excel/Google Sheets and basic HTML/CSS skills.
Excellent communication and stakeholder management skills, with the ability to collaborate across teams and time zones.
Other Knowledge, Skills and Abilities:
Naturally customer- and data-focused, with a passion for improving online experiences.
Commercially driven with strong business acumen and attention to detail.
Capable of managing both strategic initiatives and daily execution.
Collaborative team player who thrives in a cross-functional, multicultural environment.
Self-motivated, proactive, and curious about emerging digital trends (e.g., WhatsApp, influencer commerce, live shopping).
Excited to shape and grow GWR’s eCommerce presence in the Americas.
Desired
Hands-on experience with CRM/email platforms (Klaviyo, HubSpot, Salesforce Marketing Cloud).
Familiarity with WhatsApp Business Platform, affiliate networks, and influencer campaign management.
Basic coding knowledge (Liquid, HTML, CSS, JavaScript) a plus.
KEY RELATIONSHIPS:
Director of eCommerce & Product
VP of Americas and Marketing Specialist (New York)
eCommerce Team (Product, Supply & Customer Service)
U.S. Logistics, Supply, and Customer Service Partners
Global Marketing, IT, and Finance Teams
Affiliate and Client Partners
WHY WORK WITH US?
At GWR, we like to do things a little differently, after all, we are the home of record-breaking! Here is just a snapshot of what you can look forward to:
A Culture That's Anything but Ordinary: We're fun, values-driven, transparent, and all about collaboration. Expect a supportive team that genuinely celebrates wins together.
Flexibility is Key: Whether you thrive in an office or prefer the comfort of home, we've got you covered with flexible, hybrid working.
Make an Impact: Be part of a collaborative, international team driving business impact. You'll take ownership of key campaigns and projects from day one.
Plenty of Time to Recharge: Enjoy generous time off, including 22 PTO days, 14 company holidays, plus a floating holiday to use whenever you choose.
Perks You'll Actually Use: 30% off GWR-branded merch, because who doesn't need a world record hoodie or a water bowl for the world's largest dog?
Summer Fridays: We wrap up at 1:00 PM during the summer months so you can jump-start your weekend fun.
Meet the Record Holders: From virtual meetups to in-person events, you'll have regular chances to connect with colleagues and record holders from around the globe.
Americas Team Summit: Every year, we gather somewhere new and exciting, summits have taken us from Caribbean cruises to ski trips in Vermont!
Unforgettable Team Bonding: Think museum tours, scavenger hunts, picnics in Central Park, comedy club nights, ghost tours, and so much more.

Work arrangement
Yes