Digital Marketing & Growth Specialist

About Pilot Machinery Corporation
At Pilot Machinery Corporation (PMC), we are more than a machinery provider: we are a trusted partner in innovation, service, and productivity, helping Indian businesses improve the way they manufacture, build, and operate. Established in 1992, we combine practical industry knowledge with a commitment to helping customers find the right solutions.
We value people who are resourceful, tech-savvy, curious, and passionate about getting things done. We believe in practical execution, initiative, and learning by doing, and we want our people to grow as they help the business grow.
The Opportunity
We are looking for a hands-on Digital Marketing & Growth Executive to strengthen PMC’s digital presence and build a consistent, measurable marketing engine. You will work across our existing website, SEO, social media, content, and analytics—and have the opportunity to develop a sister website from scratch, from planning and structure through content, launch, and optimisation.
This role comes with guidance and clearly assigned mandates, but it also requires ownership. You should be able to manage multiple pieces of work, prioritise effectively, communicate when deadlines or priorities conflict, and deliver without needing constant follow-ups. The goal is not simply to stay busy; it is to make meaningful progress and move the needle.
Key Responsibilities
1. WordPress Website Management & Development
Manage and maintain PMC’s WordPress website, including pages, product listings, images, content, plugins, and updates.
Improve website structure, responsiveness, page speed, usability, and product presentation.
Troubleshoot routine website issues and coordinate more complex technical work when needed.
2. Build a Sister Website from Scratch
Help plan, develop, and launch a new sister website, from site structure and page layouts to content and ongoing optimisation.
Contribute to decisions on user experience, product or service presentation, and content strategy.
Build its SEO foundation and set up basic tracking to measure traffic, engagement, and enquiries.
3. SEO & Organic Growth
Conduct keyword research and identify opportunities to improve organic visibility.
Optimise pages, product descriptions, headings, metadata, internal links, and other on-page SEO elements.
Generate SEO-focused content, including website copy, product descriptions, articles, and other useful content.
Use tools such as Google Search Console and SEO plugins to monitor performance and identify improvements.
4. Social Media & Content Creation
Manage PMC’s presence across LinkedIn, Instagram, Facebook, YouTube, and Google Business Profile.
Plan and execute a practical content calendar suited to each platform.
Create graphics, carousels, short-form videos, product showcases, educational posts, and promotional creatives using Canva or similar tools.
Repurpose product catalogues, machinery videos, and technical information into engaging digital content.
Maintain brand consistency and improve reach, engagement, credibility, and inbound enquiries.
5. Analytics & Performance Tracking
Set up or support the setup of Google Analytics 4, Google Search Console, Google Business Profile insights, and relevant social analytics.
Track website traffic, search performance, content engagement, audience growth, and enquiries.
Use data to identify what is working, what needs improvement, and where to focus next.
6. Growth Initiatives & Delivery
Take assigned work mandates from planning through execution and completion.
Prioritise across multiple projects, manage time effectively, and flag blockers or conflicting deadlines early.
Identify practical opportunities to improve digital visibility, lead generation, and marketing processes.
Experiment with tools and approaches, learn from results, and consistently follow through.
Must-Have Skills & Experience
Practical WordPress development and website management skills.
Social media marketing and management of business pages across multiple platforms.
Content creation using Canva or similar tools, with clear writing and an eye for presentation.
SEO fundamentals, including keyword research, on-page optimisation, and SEO-focused content generation.
Basic setup or working knowledge of Google Analytics, Search Console, and social platform analytics.
A bias for action, sound prioritisation, resourcefulness, and the ability to deliver with minimal supervision.
Nice-to-Have Skills
Experience in any of the following will be an advantage, but candidates do not need to meet every point:
AI-powered video generation, video editing, and short-form video production.
Advanced Google Analytics 4, reporting, and conversion tracking.
Running and optimising Google Ads or paid social campaigns.
Mechanical engineering, industrial machinery, manufacturing, or technical B2B experience.
WhatsApp marketing and campaign management.
IndiaMART profile management, product listings, and lead generation.
Employer branding, recruitment marketing, and brand building.
Affiliate marketing, partnerships, or alternative digital acquisition channels.
Who Will Thrive in This Role?
You take responsibility for getting work across the finish line, rather than waiting for repeated reminders.
You can organise your workload and make sensible trade-offs when priorities compete.
You understand the difference between being busy and making meaningful progress.
You are comfortable working independently while asking for guidance or clarification when needed.
You enjoy building things from scratch, learning new tools, and solving practical problems.
You want to grow quickly by building real skills and demonstrating impact.
What Success Looks Like
Assigned work is delivered reliably and within agreed timelines.
PMC’s existing digital presence improves while the sister website makes tangible progress toward launch.
Content is published consistently and supports a credible, coherent brand presence.
SEO, analytics, and marketing processes become more effective over time.
You identify problems early, communicate clearly, and increasingly handle work independently.
We recognise that outcomes such as rankings and audience growth take time. We therefore value measurable progress alongside consistent execution of the work that drives it.
What We Offer
Ownership of meaningful digital marketing responsibilities.
The opportunity to build a sister website and marketing capabilities from the ground up.
Practical exposure to how marketing connects to customer acquisition, enquiries, and business outcomes.
Guidance, room to experiment, and the opportunity to take on greater responsibility as your impact grows.
A broad, transferable skill set across website management, SEO, content, analytics, and digital growth.
A competitive and timely salary payout.
Compensation & Work Arrangement
Monthly take-home compensation: INR 25,000–35,000, with some flexibility for the right candidate. Location: Bengaluru, Karnataka. Work arrangement: Hybrid.
How to Apply
Submit your resume in the below form, along with examples of websites you have worked on, social media pages you have managed, content you have created, or SEO and marketing projects you have executed. If you have built something independently or solved a practical marketing problem, tell us about it. Fill in this form to apply.
We are looking for someone who doesn’t just wait for work to be assigned, but actively finds ways to make things better.

Work arrangement
Hybrid