Marketing Manager

Company Description Blue Neck Healthcare is a growing healthcare organization focused on delivering accessible, high-quality medical services to individuals and families. The company emphasizes patient-centric care, operational efficiency, and ethical practices in all its services. Blue Neck Healthcare values collaboration, innovation, and continuous improvement to better serve communities. Team members are encouraged to contribute ideas, develop professionally, and support initiatives that enhance patient outcomes and service quality.
Role Description This is a full-time, on-site Marketing Manager role based in the Pune/Pimpri-Chinchwad Area. The Marketing Manager will plan, execute, and optimize marketing campaigns across digital and traditional channels to increase brand awareness and support patient acquisition. Daily responsibilities include developing marketing strategies, managing social media and online presence, coordinating with clinical and operations teams, and overseeing marketing materials such as brochures, website content, and email campaigns. The role involves monitoring campaign performance, analyzing market and competitor data, managing budgets, and preparing regular reports on marketing effectiveness. The Marketing Manager will also work with external partners and vendors, ensure brand consistency, and support events or community outreach activities that promote Blue Neck Healthcare.
Qualifications
Strong skills in marketing strategy, campaign planning, and brand positioning, ideally within healthcare or service-oriented industries.
Experience with digital marketing, including social media management, SEO/SEM, email marketing, and basic analytics tools.
Ability to create and manage marketing content, collaborate on design and messaging, and maintain consistent brand voice.
Proficiency in market research, competitor analysis, and interpreting data to guide marketing decisions and improve performance.
Effective project management skills, including organizing tasks, meeting deadlines, and coordinating with cross-functional teams.
Excellent written and verbal communication skills and the ability to present ideas and reports to stakeholders.
Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or specialized certification in marketing is an advantage.
Prior experience in healthcare marketing or managing marketing for multi-location or service-based organizations is preferred.
Comfort working on-site in the Pune/Pimpri-Chinchwad Area and engaging with local communities, patients, and partners.

Work arrangement
No