Senior Performance Marketing Executive

Responsibilities:
Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
Handle and optimize accounts with monthly ad spends of ₹20 Lakhs+ per account.
Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.
Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
Allocate and manage campaign budgets efficiently to maximize returns.
Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
Stay updated with the latest platform trends, updates, and digital marketing best practices.
Manage multiple client accounts while ensuring timely execution, reporting, and performance optimization.
Lead and manage a team of Performance Marketing Executives, providing guidance, reviewing campaign performance, and ensuring timely execution.
Requirements
3+ years of hands-on experience in Performance Marketing.
Proven experience managing Lead Generation and E-commerce advertising campaigns.
Strong expertise in Google Ads, Meta Ads,
Experience managing ad spends of ₹20 Lakhs+ per month for individual client accounts.
Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Experience with keyword research, audience segmentation, and campaign optimization.
Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.
Ability to manage multiple client accounts, budgets, and deadlines effectively.
Prior experience working in a Digital Marketing Agency is preferred.
Location: HSR Layout, Bangalore(Onsite)

Work arrangement
No