On-Highway Product Marketing Specialist

Inside the Role
The Product Marketing team plays a critical role throughout the On-Highway product lifecycle, serving as the bridge between customers, dealers, sales teams, and internal stakeholders. The team helps identify customer needs and market opportunities, and influences product enhancements and feature development. As products move toward launch, the Product Marketing team develops sales enablement materials, dealer training content, customer communications, and driver education resources to ensure successful go-to-market execution and customer adoption.
Leveraging direct customer engagement and market feedback, this role translates insights into actionable short-term product enhancements, initiating new projects (NOWs), and ensuring successful product launches. This team member will work closely with Product Strategy to help refine current and future product offerings, while collaborating with Sales and Customer Application Engineering (CAE) to configure customer pre-series vehicles that support product validation and market readiness.
The ideal candidate brings strong industry knowledge, thrives in customer-facing environments, and has hands-on experience in truck specification. Success in this role requires a balance of technical expertise, customer engagement, and cross-functional collaboration.
Posting Information
We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.
We Take Care of Our Team
What You Drive at DTNA
Partner with Product Strategy to translate customer insights into near-term product enhancements, supporting prioritization and alignment through the NOW process
Lead and coordinate pre-series activities, including:
Identifying target customers and use cases in collaboration with sales.
Developing competitive and accurate truck specifications.
Managing pre-series candidate selection, scheduling, and execution.
Monitoring vehicle performance and collecting post-delivery feedback.
Driving issue resolution and communicating findings to internal stakeholders.
Collaborate closely with Sales, Dealers, Engineering, and Product Strategy teams to ensure seamless feedback loops and alignment
Review and approve/deny order exemptions, research and communicate compatibility decisions to support strategic spec’ing direction
Support customer and dealer meetings by providing product expertise, gathering insights, and strengthening relationships
Support go-to-market readiness by ensuring customer needs are reflected in product positioning and launch activities
Provides go-to-market support before, during, and after product launches, including partnering with the Training team to develop and deliver educational materials and resources
Support key customer engagements, industry events, and ride-and-drive activities
Knowledge You Should Bring
Bachelor’s degree and minimum 3-4 years of relevant experience OR 8 years of relevant experience in lieu of degree
Strong understanding of heavy-duty truck specification (spec’ing)
Experience working directly with customers, dealers, and/or sales teams
Strong communication and presentation skills, with comfort in customer-facing settings
Proven ability to translate customer feedback into actionable insights
Strong organizational and project coordination skills
Proficiency in M365 tools (PowerPoint, Excel, Teams)
Ability to operate effectively in a fast-paced, evolving environment
Willingness to travel approximately 15–25%
An attached resume is required
Exceptional Candidates Might Have
Deep expertise in the On-Highway Heavy Duty Truck market
Class A Commercial Driver License
Prior experience in product marketing, product strategy, or customer application engineering roles
Demonstrated experience leading customer feedback programs
Strong technical aptitude with the ability to bridge engineering and customer perspectives
Where We Work
This position is open to applicants who can work in (or relocate to) the following location(s)-
Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.
Schedule Type:
Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.
At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.
That is what we are working toward - for all who keep the world moving.
Additional Information
This position is not open for Visa sponsorship or to existing Visa holders
Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
Final candidate must successfully complete a criminal background check
Final candidate may be required to successfully complete a pre-employment drug screen
Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
EEO - Disabled/Veterans
Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.
For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.