Paid Media Senior Strategist

Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As a Paid Search & Social Senior Strategist, you will lead portfolio-level Paid Search/Shopping and full-funnel Paid Social strategy and client management to deliver efficient, profitable growth. You’ll translate complex cross-channel insights into executive-ready decisions, guide substantial budgets with forecast rigor, and leverage automation and Bliss Point to reduce waste and unlock new opportunities. You’ll own client narratives (QBRs/steerco), mentor less senior talent, and codify playbooks that scale. We align scope and expectations to our job architecture to ensure consistency and transparent progression.
Level and scope alignment
Level: Senior Strategist (IC). Solves very complex problems, leads major cross-functional initiatives, and is recognized for breadth and depth across Paid Search and Paid Social; no direct reports but mentors/coaches others.
Scope: Owns a complex client or multi-brand portfolio; sets and delivers annual Rocks with KPIs; shapes strategy, measurement, and client communications; partners closely across disciplines, and with client leadership, Creative, Analytics, Shared Services, Strategic Planning & Investment, and the Product/Bliss Point team as needed.
Key responsibilities
Client-Centric
Own the client growth agenda: align Paid Search/Shopping and Paid Social strategy to P&L, inventory, and customer journey; manage trade-offs, scenarios, and executive communications.
Lead QBRs/steerco updates with clear recommendations and decision thresholds; connect media to business impact (revenue, CAC, LTV); strengthen senior-client relationships.
Product-Led
Orchestrate automation and platform strategy across Search and Social (e.g., value-based bidding, PMax, Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot safely, measure, then scale.
Integrate Bliss Point insights (Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, Rapid MMM) into allocation, testing, and creative/audience plans; close the feedback loop with product teams.
Data & Measurement-Driven
Direct the insight-to-action engine: build hypothesis trees, define experiments (control/holdout or powered A/Bs), and forecast outcomes; define success thresholds up front and maintain a steady read cadence.
Ensure data quality and signal health (tags/feeds, pixel/CAPI, event mapping/priorities, UTMs/GA4); communicate model and data caveats to guide decisions and reallocation.
The Tinuiti Way
Connect channel depth to multi-channel growth; educate clients and teams on measurement strategy and how Search and Social work with Commerce/Retail Media, Lifecycle/CRM, TV/Audio, and Creative.
Propose simple, integrated plans with clear roles, timing, and measurement approaches to prove combined lift (MMM/lift where feasible; clear proxy reads otherwise); document repeatable frameworks and playbooks.
Owner Mindset
Drive accountability and speed: eliminate process/spend waste, de-risk decisions, and influence cross-functional adoption through thought leadership.
Raise the bar, together: coach reliable routines (prep, review, follow-through), share before/after results, and turn wins into easy-to-use playbooks.
Ways of working and values
Greatness attracts Greatness: Operate at a high craft standard, seek feedback, and embrace technology/AI.
Clients grow, we grow: Lead with innovation, precision, and proof—anchored to business outcomes.
Culture of ownership: Act with speed, eliminate waste, and hold yourself accountable end-to-end.
Professional & Technical Qualifications
Experience: 7–10 years managing Paid Search/Shopping and Paid Social at scale, with autonomous client ownership and executive communications; experience managing large-scale Search/Shopping budgets
Platform fluency: Google/Microsoft Ads, Merchant Center, SA360/Skai; Meta, TikTok, and experience with Pinterest, Snapchat, Reddit, LinkedIn, or X; competitive Search tooling (Auction Insights, Adalysis/Adthena/SpyFu).
Automation/AI: Hands-on with value-based bidding, PMax, audiences/signals, Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and Pinterest Performance+; comfort with scripts/workflow automation and creative testing frameworks.
Measurement/analytics: Advanced Excel/Sheets/PPT/Google Slides; comfortable with GA4 and platform analytics; experiment design (sample size/power), forecasting, and financial modeling; ability to connect media to revenue, CAC, LTV, and business outcomes.
Communication/leadership: Executive-ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.
Nice-to-have / adjacent
Experience across Display, Video, App, Demand Gen, Commerce/Retail Media, and Lifecycle/CRM; MMM/MTA literacy; working knowledge of SEO.
Social commerce/catalog depth; brand lift studies; UGC/influencer integration; experience with Bliss Point or similar in-house optimization and reporting tools.
Google Search & Shopping certifications (or completed in the first 60 days); additional Google or social platform certifications (e.g., Meta Blueprint) are a plus.
KPIs (directional; captured as Rocks per client/Pod)
Efficient growth: Protect/expand revenue contribution while meeting efficiency KPIs; increase qualified reach, new-customer acquisition, revenue, and LTV.
Strategic impact: Increase validated reallocations driven by Bliss Point insights; raise share of budget in high-ROI segments.
Experimentation and innovation: Maintain an innovative quarterly roadmap with clear success criteria and adoption plans; accelerate creative testing cycles, improve creative win rate, and reduce fatigue.
Forecast accuracy: Stay within agreed tolerances on plan/actuals, with clear risk/mitigation logs.
Data quality: Sustain high tag/feed and pixel/CAPI/event integrity with proactive remediation; improve signal health and reduce limited-learning cases.