Associate Media Director

Company Description Over the Top Marketing (OTT) is a growth-focused marketing partner that helps health and wellness franchise brands scale through smarter marketing, integrated technology, and measurable performance. Built for multi-unit expansion, OTT brings franchise expertise and a performance-driven approach to national, regional, and hyperlocal marketing initiatives. The team combines creative strategy, performance media, lead capture, and integrated measurement to drive stronger local results, prove ROI, and align stakeholders across franchise networks. With Carbon, an AI-powered lead capture platform integrated with POS and CRM systems, OTT connects strategy, execution, and data into one revenue-focused ecosystem. Applicants will join a company committed to transparency, clear attribution, and continuous optimization to help franchise brands grow with confidence.
Role Description The Associate Media Director is a full-time remote role responsible for leading media strategy and execution across health and wellness franchise clients. This position oversees the development of integrated media plans, ensuring alignment with client growth objectives and performance benchmarks. Day-to-day responsibilities include managing digital and traditional media campaigns, guiding channel selection and budget allocation, and monitoring campaign performance to drive optimization and ROI. The role involves collaborating closely with account, creative, analytics, and technology teams to connect media insights with broader marketing strategies and franchise needs. The Associate Media Director also mentors media team members, contributes to new business initiatives, and presents media recommendations and results to client stakeholders in a clear, data-informed manner.
Qualifications
Candidates should possess strong skills in media planning and media strategy, with experience building integrated, performance-driven campaigns.
Candidates should possess skills in digital media and digital marketing, including paid search, paid social, programmatic, and other online channels.
Candidates should possess familiarity with new media platforms and emerging channels to test, learn, and scale innovative approaches.
Candidates should possess proficiency in analytics and reporting tools to evaluate performance, optimize campaigns, and communicate results clearly.
Experience managing multi-location or franchise marketing programs and coordinating national, regional, and local efforts is highly beneficial.
Demonstrated ability to lead and mentor media teams, collaborate cross-functionally, and manage multiple projects and deadlines is preferred.
Strong communication, presentation, and client-facing skills, with the ability to translate complex data and media concepts into actionable recommendations.
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience.
Salary Range - $110k - 140k DOE

Work arrangement
Yes