Brand Manager - Brand Strategy & Marketing

Company: Tofaa India
Location: Pune
Experience: 4–7 years
Employment Type: Full-time
About Tofaa India
Tofaa India is a premium corporate gifting consultancy focused on creating thoughtful, personalized and memorable gifting experiences for corporates, real estate developers, leadership teams, employees and business clients.
We are building a distinctive premium brand and are looking for a Brand Manager who can take ownership of our brand strategy, marketing direction and agency partnerships.
Role Overview
We are looking for a strategic, creative and commercially minded professional who can identify what Tofaa needs from a branding and marketing perspective, develop a clear plan, and work with external agencies and our in-house design team to execute it.
This role will work directly with company leadership and play a key part in building Tofaa's market presence and supporting business growth.
Key Responsibilities:
Brand Strategy & Positioning
Develop Tofaa's brand positioning, messaging, identity and competitive differentiation.
Research competitors, customer behaviour, target industries and market opportunities.
Build a consistent and premium brand experience across all customer touchpoints.
Develop quarterly and annual brand-building roadmaps.
Marketing Strategy & Planning
Identify the right channels to reach corporate decision-makers, HR teams, procurement leaders, real estate developers and CXOs.
Plan brand campaigns, digital marketing initiatives, partnerships and content strategies.
Prepare marketing budgets, campaign objectives, timelines and performance metrics.
Recommend initiatives based on business priorities rather than trends alone.
Agency Selection & Management
Identify and evaluate branding, creative, digital marketing, PR and performance marketing agencies.
Prepare clear briefs covering business objectives, audiences, deliverables, budgets and KPIs.
Evaluate agency proposals, creative concepts and strategic recommendations.
Coordinate execution, review deliverables, manage timelines and ensure quality.
Monitor agency performance and ensure accountability for agreed outcomes.
Brand Communication & Creative Direction
Oversee Tofaa's website, corporate presentations, product catalogues, company profile and sales collateral.
Work closely with the in-house Graphic Designer to translate marketing strategy into compelling visual communication.
Guide campaign concepts, storytelling, case studies and client-facing materials.
Maintain consistency in brand messaging and visual identity.
Business Growth & Performance
Work with the sales team to understand customer objections, buying behaviour and reasons for winning or losing deals.
Identify opportunities to improve brand credibility and generate qualified corporate enquiries.
Track lead quality, campaign performance, conversion rates, marketing spend and attributable revenue.
Present monthly performance reports and actionable recommendations to leadership.
Candidate Requirements
4–7 years of experience in brand management, brand strategy, integrated marketing or marketing consulting.
Proven experience managing external branding, creative or digital marketing agencies.
Strong understanding of brand positioning, campaign planning, digital marketing and customer acquisition.
Excellent communication, presentation, analytical and project management skills.
Ability to independently develop strategies, prepare briefs and evaluate agency recommendations.
A portfolio demonstrating strategic thinking, campaign ownership and measurable business outcomes.
Preferred backgrounds: Branding agencies, integrated marketing agencies, premium consumer brands, luxury, lifestyle, hospitality, real estate or B2B services.
First 90-Day Expectations
Audit Tofaa's current brand positioning, marketing activities and competitive landscape.
Define priority customer segments and a differentiated brand strategy.
Present a practical 90-day marketing roadmap and budget.
Shortlist suitable external agencies and recommend partners based on business requirements.
Establish a structured process for agency briefs, approvals, execution and performance reporting.
Create a measurement framework linking marketing activities to qualified opportunities and business growth.
What We Offer
Direct collaboration with company leadership.
Ownership of brand strategy and marketing direction.
The opportunity to build a premium brand from the ground up.
The ability to shape agency partnerships and establish an effective in-house marketing function.

Work arrangement
No