Sales Strategist, In-Store

Position Summary
This position partners across sales, analytics, and operations teams to translate client business objectives into data-driven strategies, proposals, and campaign recommendations. The role combines client strategy, shopper and retail marketing expertise, and product knowledge to create compelling recommendations that support client outcomes, retention, expansion, and achievement of shared team revenue goals.
Key Responsibilities
Strategic (45%)
Develop strategic proposals and recommendations based on client objectives, budgets, distribution, audience needs, shopper behavior, category intelligence, market trends, and available solutions.
Translate client goals and key performance indicators into strategic store lists and in-store media campaign strategies.
Build strategic narratives that connect recommendations to measurable business outcomes, including awareness, acquisition, basket growth, repeat purchase, conversion, and retention.
Partner with analytics resources to incorporate data, insights, post-campaign measurement, attribution, and incrementality considerations into recommendations.
Maintain strong knowledge of relevant industry trends, technology, methodologies, best practices, and solution capabilities; identify opportunities to improve products, processes, and client value.
Identify opportunities for integrated solutions, incremental value, renewal, and expansion that support client objectives and contribute to shared team growth and revenue goals.
Influence (35%)
Partner with sales and client-facing teams to advance opportunities through the sales process by developing strategic recommendations, articulating solution value, addressing client needs, and supporting proposal differentiation.
Create and refine polished, client-ready proposal decks, strategic presentations, business review materials, and executive-level narratives that clearly communicate rationale, value, impact, and growth opportunities.
Translate complex data, insights, and strategies into clear, concise, persuasive, and visually compelling communications.
Serve as a subject matter resource in client and internal discussions, explaining solution capabilities, strategic recommendations, measurement approaches, and relevant pricing considerations.
Build alignment and gain cooperation across cross-functional stakeholders by using data and facts, addressing concerns directly, and connecting recommendations to shared outcomes.
Collaborate across product, operations, analytics, marketing, and other partner teams to ensure recommendations accurately reflect execution, measurement, inventory, and performance expectations.
Anticipate client needs, incorporate feedback, and proactively develop recommendations that strengthen relationships and improve client outcomes.
Operational (20%)
Manage multiple concurrent proposals, presentations, and strategic workstreams, prioritizing deadlines and maintaining strong attention to detail.
Maintain and use current sales and solution materials, product updates, available inventory information, reporting capabilities, case studies, and other enablement resources.
Track proposal activity and ensure relevant client, opportunity, and program information is accurate in applicable systems through execution.
Support development and continuous improvement of selling processes, strategic frameworks, templates, and client-facing materials.
Share solution and process updates with internal partners and provide guidance that helps teams apply current capabilities consistently.
Follow through on commitments, communicate proactively when priorities or challenges change, and take ownership of assigned outcomes.
Perform other duties as assigned.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities.
4+ years of experience in client strategy, media strategy, shopper marketing, retail media, in-store media, strategic planning, account strategy, CPG account management, or a related area.
Experience developing data-driven strategies, strategic proposals, executive presentations, client-facing narratives, and campaign recommendations.
Working knowledge of CPG industry dynamics, retail ecosystems, shopper marketing, omnichannel campaign strategy, and measurement approaches.
Ability to analyze complex information, solve problems independently, and translate data and insights into actionable recommendations.
Strong written, verbal, visual communication, presentation, project management, organization, and stakeholder management skills.
Proficiency with presentation and productivity tools, including PowerPoint or Google Slides and spreadsheet tools; ability to work with data sources, visualization tools, and customer relationship management systems.
Preferred Qualifications
Experience with retail media networks, in-store advertising, incentive or loyalty ecosystems, digital media, programmatic media, or integrated retail marketing.
Familiarity with audience targeting and segmentation, shopper and behavioral data platforms, attribution, and incrementality measurement.
Experience supporting enterprise sales organizations, CPG brands, agencies, or complex cross-functional client engagements.
Individual Competencies:
Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.
Communication: Giving and receiving messages and information in written, oral, and visual formats concisely for a complete understanding of meaning and intent.
Collaboration: Works collaboratively with others to achieve group goals and objectives.
Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.