Manager, Performance Marketing-Social

Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as the Manager, Performance Marketing, Social. This is a critical role within the Growth Marketing organization, specifically the Performance Marketing team. The role will support the team in planning and executing the Always On strategy and managing the optimization of paid social campaigns driving subscriptions and engagement across Peacock/direct-to-consumer products.
Responsibilities:
Own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, QA, pacing, optimization, and measurement against business goals
Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, first-party audiences, and testing against audience performance
Work closely with the Director, Performance Marketing to develop strategy and optimization recommendations across major social platforms, including Meta, TikTok, Snapchat, Pinterest, and Reddit
Analyze campaign performance and deliver clear reporting that surfaces actionable insights, channel contributions, and opportunities to improve efficiency and growth
Collaborate with cross-functional teams to formulate social strategies, including new testing recommendations
Work with social platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
Help manage social budgets based on MTA and MMM model outputs, including bid strategy, pacing analysis, and budget shifts to improve efficiency and scale
Serve as the social channel expert, providing strategic guidance and solving complex campaign and business challenges
Drive team efficiency and effectiveness through process improvements, workflow optimization, and best practices
5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit) required
2+ years of management experience
Experience with social campaign optimizations, analysis, and reporting
Experience with onboarding and implementing DCO solutions
Experience with campaign automation tools, automated and AI-powered workflows
Experience using Smartly to build, manage, optimize, and report on paid social campaigns
Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
Proven track record optimizing media campaigns to deliver against CPA and volume objectives
Experience working in Excel – knowing your way around Pivot tables is a must
Familiarity with testing methodologies, experimental design and ability to input into learning agenda
Entertainment, advertising or e-commerce industry experience a plus
Excellent oral and written communications skills
Self-motivated and results oriented with a high regard for attention to detail
Additional Requirements:
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90,000 - $115,000 (bonus and long-term incentive eligible).

Employment type
Full-time

Work arrangement
Hybrid