Director, Shopper Marketing (Small Format)

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.
SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.
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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Director, Shopper Marketing opening. Celsius is hiring for this position in our Boca Raton, FL.
Role Overview
The Director of Shopper Marketing Small Format will lead the development and execution of shopper marketing strategy across the company’s strategic convenience customers. This role will translate portfolio, brand, channel, and customer priorities into insight-led programs that create demand, convert shoppers, and improve in-store execution across convenience. The leader will serve as the connective tissue between Shopper Marketing, Key Accounts, Brand Marketing, Commercial Strategy, Sales, Revenue Growth Management, Category Management, Insights and Analytics, and external customer partners.
What You Will Own
Build and lead the small-format shopper marketing strategy across strategic convenience customers, aligning annual priorities, customer plans, brand objectives, and channel growth opportunities.
Develop customer-specific shopper platforms and activation plans grounded in shopper behavior, occasions, missions, retailer dynamics, and the role of the portfolio within convenience.
Lead end-to-end planning and execution of customer programs, from brief development and agency management through production, activation, measurement, and post-event learning.
Create a disciplined activation calendar connecting innovation, core portfolio priorities, retail moments, sports and cultural occasions, and customer-specific opportunities.
Partner with Key Accounts and customer teams to strengthen joint business plans, customer presentations, line reviews, and activation negotiations with compelling shopper-led recommendations.
Establish measurement frameworks and performance readouts that link shopper marketing investment to sales, distribution, display, availability, conversion, and other agreed business outcomes.
Develop scalable toolkits, playbooks, and best practices that improve executional consistency across customers while preserving each account’s distinct needs.
Manage shopper marketing budget, agency relationships, production partners, and program governance to ensure strong return on investment and high-quality execution.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
10 or more years of progressive experience in shopper marketing, customer marketing, brand marketing, category management, sales strategy, or a related commercial discipline.
Demonstrated experience developing and executing integrated customer programs in convenience, beverage, CPG, retail, or another high-velocity consumer category.
Strong understanding of the convenience channel, including customer economics, shopper missions, store-level execution, distribution, display, cold availability, and the role of the field organization.
Experience managing strategic customer relationships and influencing cross-functional teams without relying solely on formal authority.
Comfortable connecting strategy to execution and using data to make investment choices, prioritize opportunities, and evaluate results.
Strong communication and presentation skills, with the ability to move between executive-level strategy, customer-ready storytelling, and detailed activation plans.
Experience managing agencies, budgets, production partners, and multiple workstreams in a fast-paced environment.
Responsibilities
Strategy and Planning
Define the small-format shopper marketing point of view, including the role of convenience in the broader portfolio growth strategy and the occasions where the portfolio can win.
Convert shopper, category, customer, and brand insights into actionable strategies, briefs, and activation recommendations.
Integrate shopper marketing into the annual operating plan, customer planning cadence, innovation calendar, promotional strategy, and commercial planning process.
Prioritize opportunities based on expected business impact, shopper relevance, customer alignment, feasibility, and available resources.
Customer and Cross Functional Leadership
Build trusted relationships with strategic convenience customers and internal Key Account teams, becoming a valued partner in developing customer growth plans.
Lead cross-functional working teams and maintain alignment across Brand Marketing, Sales, Commercial Planning, Revenue Growth Management, Category Management, Insights and Analytics, and Operations.
Bring a portfolio mindset to customer planning, identifying opportunities to increase total portfolio productivity, improve visibility, unlock incremental displays, and strengthen execution across formats.
Influence senior stakeholders through concise, fact-based recommendations and clear articulation of investment choices and expected returns.
Activation and Execution
Develop integrated programs spanning in-store, display, cold vault, foodservice, digital, mobile, loyalty, experiential, and other relevant convenience touchpoints.
Ensure programs are operationally executable, commercially sound, customer-ready, and aligned with brand standards and legal or regulatory requirements.
Create clear execution standards, activation toolkits, and field communication materials that enable consistent implementation across customers and locations.
Build post-program learning agendas and apply results to improve future planning, customer recommendations, and investment decisions.
Measurement and Capability Building
Define program objectives, KPIs, and measurement plans before activation; establish a repeatable approach to evaluating effectiveness and return on investment.
Use performance data, shopper insights, customer reporting, and field feedback to identify what is working, where execution can improve, and where to scale investment.
Build a stronger shopper marketing capability for small format through process discipline, clear ways of working, standardized templates, and continuous learning.
Track budget, accruals, commitments, and program economics with rigor and transparency.
Benefits
Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
Paid Time Off
Company-paid holidays
401(k) with Company match
Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to

Work arrangement
No