Director of Admissions & Enrollment Management

Southpointe Academy is a leading edge International Baccalaureate (IB) Continuum School surrounded by the ocean, beaches and natural beauty of South Delta. As a co-educational, secular day school serving over 740 students from Kindergarten to Grade 12, Southpointe is known for its strong sense of community, collaborative culture and commitment to professional development. The school fosters caring relationships with students and develops young people of character who make a positive difference in the world.
Southpointe takes immense pride in its world-class educational offerings. The International Baccalaureate Primary Years (Grades K-5), Middle Years (Grades 6-10), and Diploma (Grades 11-12) Programmes are globally recognized for their excellence, rigour and educational impact. These distinguished programmes are complemented by state-of-the-art facilities and purpose-built amenities, ensuring an innovative environment for learning. Southpointe is on track to complete its cutting-edge Expansion Campus, a 75,000-square-foot addition that seamlessly integrates with the school’s existing facilities. This significant achievement reflects the school’s ongoing growth and enduring commitment to providing an exceptional, future-focused learning environment for all members of the community.
At Southpointe Academy, we are searching for a Director of Admissions and Enrollment Management. This is a pivotal leadership role for someone who is warm, trusted, and forward-thinking, with the presence to represent a premier independent IB World School and the insight to guide families through one of the most meaningful decisions they will make
As a member of the Leadership Team and reporting directly to the Head of School, the Director of Admissions & Enrollment Management is responsible for shaping and executing the School’s strategic vision for student recruitment, admissions, enrollment, and retention across the full K–12 continuum. As an IB World School offering the PYP, MYP, and DP, the Director ensures the admissions philosophy, processes, and communications authentically reflect the mission, values, and pedagogical framework of Southpointe. This role requires a relationship-centered communicator, a mission-aligned ambassador, and a data-driven strategist who can articulate Southpointe’s educational value proposition to diverse global and local audiences.
The Director enhances engagement with current and prospective families as well as faculty and staff to promote the benefits of Southpointe and elevate its reputation as a world leading school locally, nationally and internationally. The Director will oversee the Admissions & Enrollment Management Assistant, who performs database administration tasks in the School’s admissions software, as well as logistical support for all admissions events. The Director is responsible for ensuring a coordinated approach to branding, market appeal and communications in all its forms.
The successful candidate will have a proven track record of success in admissions and enrollment management, with relevant experience for an independent school audience. They will bring a strong vision to the role, high level skills and experience, and an effective, collaborative leadership style to elevate the profile of Southpointe Academy.
Role and Responsibilities:
Strategic Leadership
Leads, creates, implements, and evaluates the strategic and tactical admissions and enrollment management plan:
Develop and implement a long-term, mission-aligned enrollment strategy supporting sustainable growth across all grade levels (K–12).
Conduct ongoing market research, competitive analysis, and demographic studies to inform forecasting and recruitment strategies.
Oversee enrollment dashboards, tracking funnels, and conversion metrics to support data-informed decision-making.
Collaborate with the Head of School, academic leadership, and marketing/communications team to ensure alignment between admissions messaging, curriculum offerings, and School priorities.
Ensure transparent and consistent admissions practices aligned with School values.
Contribute to budget development and monitor departmental expenditures responsibly.
Admissions Operations
Leads and takes primary responsibility for all aspects of operating the admissions process:
Lead and manage the entire admissions lifecycle: inquiry, campus tours, interviews, assessments, decisions, onboarding, and transition support.
Oversee the development and administration of admissions policies, documentation, and agreed-upon selection criteria for PYP, MYP, and DP applicants.
Ensure timely, personalized, and professional communication with applicant families at every touchpoint.
Maintain accuracy and confidentiality of applicant records, enrollment contracts, and student data.
Supervise the work of admissions staff, ensuring effective training, performance management, and professional development.
Coordinate open houses, information sessions, school fairs, and outreach events for local and international audiences.
Collaborate with the marketing/communications department to produce admissions materials, digital campaigns, and brand-aligned content.
Build and maintain strong relationships with feeder schools, education agencies, relocation firms, and international community networks.
Ensure the school’s website and social media platforms accurately reflect admissions information and strategic messaging.
Enrollment Management and Retention
Develops and leads strategies to effectively manage the current enrolment and retain families:
Work closely with the Divisional Principals to support student retention across K–12.
Perform check-in conversations with new families to ensure alignment between family expectations and school experience.
Develop and implement programs that foster family engagement and long-term satisfaction.
Oversee the continuous enrollment process each year, ensuring a frictionless experience for current families.
Analyze retention trends to drive systemic improvements and student support initiatives.
Perform exit interviews, as requested, to gain insight into strengthening retention practices.
Prepare and present enrollment reports to the Head of School and other school leadership groups, as requested.
Ensure compliance with local, provincial, and international regulations relating to admissions, data privacy, and student recruitment.
What You’ll Bring
Master’s degree in a related field
Minimum 5 years of admissions experience in a preparatory or independent school environment
Experience in an IB World School and with multicultural communities
Familiarity with marketing, communications, and admissions databases
Who You Are
Approachable, credible, and skilled at creating instant rapport
A strong communicator who speaks to parents with authenticity
A forward-looking thinker who brings fresh ideas and strategic clarity
Professional, discreet, and accomplished in presence
Experienced in admissions within an IB World School or university-prep setting
Skilled in team leadership, relationship-building, and cross-functional collaboration

Employment type
Permanent, Full-Time

Work arrangement
No