Director, Marketing Data & Analytics

1142 West 2320 South Ste A-1
Salt Lake City, Utah 84119


Director, Marketing Data & Analytics
The Opportunity
Nothing in this growth plan works without trustworthy data, and this role owns it. You will design and build the marketing data infrastructure and the closed loop measurement system that connects every ad click to a call, a sold subscription, and retained revenue, across web analytics, call tracking, and the CRM. Marketing Analytics sit under this seat so the funnel has one accountable owner from first touch to close, with a close working partnership with the Inside Sales organization. You will be hands-on in SQL, AI, and modeling daily while we grow the program and hire the team.
What You Will Own
End-to-end marketing data infrastructure while partnering closely with the inside sales team to ensure that our marketing campaigns are running smoothly and efficiently.
Closed loop attribution from first click through call, sale, and retained subscription, integrating web analytics, ad platforms, call tracking, and CRM data.
The marketing attributed revenue methodology itself: durable, documented, explainable to executives, and resistant to channel bias. Will partner closely with the CMO on this.
The tracking foundation on www.ecoshieldpest.com: GA4, the data layer, server-side tagging, and conversion integrity, in partnership with the Director, Paid Marketing & MarTech.
Forecasting models Marketing runs on: qualified lead volume, sales, revenue, CAC, LTV, and funnel conversion by channel and market.
Executive reporting: weekly funnel, CAC, and revenue dashboards the entire company trusts and uses.
The analytics partnership with National Inside Sales: funnel benchmarks, lead scoring, routing analytics, and rep performance visibility.
Data quality and governance: definitions, QA, and a single source of truth for marketing and sales metrics.
Team building: as we grow the program, you will hire and develop marketing and inside sales data analysts.
What You Will Bring
Required
8+ years in analytics or data roles, including 3+ years leading, with direct experience building and managing large data infrastructures.
Expert SQL and daily hands-on fluency with a modern data stack: Snowflake or BigQuery, dbt, and Tableau or Looker.
Deep digital marketing measurement expertise: GA4, ad platform data and APIs, offline conversion pipelines, and call tracking data. Will partner closely with the Director, Paid Marketing & MarTech.
Practical attribution experience: multi touch pragmatism, incrementality testing, and familiarity with media mix modeling concepts.
Experience owning a budget and vendor relationships for data and analytics tooling.
Executive communication skills: you make complex measurement simple, honest, and decision ready.
Proven experience building and managing analyst teams.
Preferred
Analytics experience in a marketing organization feeding an inside sales team, including telephone and call outcome data.
Home services and/or subscription business experience.
Experience as the founding analytics owner in a build from scratch or early stage environment.
Who Thrives Here
Straight talk about what this is. We are building a lead generation and online customer acquisition engine from the ground up, in an industry that has never seen one built this well. The pace will be fast, team culture will be one of winning and collaboration, and the celebrations will be exciting as we grow and hit our targets. That is exactly what makes it fun.
You build, you do not maintain. Your fingerprints will be on something that did not exist before you showed up.
Real budget, real backing. Direct line to a fully committed CMO and executive team.
Outcomes over activity. You will be measured on what you actually produce, and when it works, everyone will know exactly who built it.
It will ask a lot of you. This is not a coasting seat. The people who lean all the way in will look back on this as the most career defining work they have done.
If you want to inherit a clean warehouse and a finished dashboard, this is not the seat. If you want to build the system the whole company runs on, this is the place for you!
Why Work for EcoShield Pest Solutions?
The Shield Co. Management / EcoShield Pest Solutions is one of the fastest-growing pest control companies in the country! Our mission is to create the world’s happiest family, and our purpose is to spread happiness. We do this by delivering exceptional experiences to our customers, employees, partners, and communities—treating everyone like family.
EcoShield Pest Solutions is proud to offer competitive pay and full benefits!
Competitive compensation package, with base salary commensurate with experience.
Director level roles are eligible to participate in our annual performance bonus program.
Health, dental, and vision insurance and a 401(k) plan with employer matching.
Open PTO policy.
In-office work model with the expectation of being in office 5 days a week.
Physical Demands and Working Requirements
The physical demands and working conditions outlined here are typical requirements for an employee to effectively carry out the essential duties of this job. Reasonable accommodations may be provided to assist individuals with disabilities in performing these essential functions.
Requires prolonged periods of sitting at a desk or workstation
Frequent use of hands and fingers for typing and using a computer mouse
Occasionally lift and carry office materials or supplies up to 25 pounds
Requires clear vision for reading documents, computer screens, and other office materials
Work is inside a climate-controlled office with quiet to moderate noise level
The above statements are meant to outline the general nature and scope of work performed by employees in this role. They should not be interpreted as an exhaustive list of all responsibilities, duties, and skills required for this position.
EcoShield is an equal opportunity employer, committed to diversity and inclusion. We make employment decisions based on merit and business needs, without discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Americans with Disabilities Act (ADA): The Shield Co. Management, LLC is committed to providing reasonable accommodations to qualified individuals with disabilities during both the hiring process and throughout employment, in accordance with applicable laws.