Director of Customer Strategy & Analytics

Role Description The Director of Marketing Strategy & Analytics is a full-time, remote role responsible for leading the development, execution, and optimization of marketing strategies across the organization. This role oversees market planning initiatives, defines data-driven marketing objectives, and aligns strategic priorities with business goals. Daily responsibilities include conducting and interpreting market and competitive analyses, guiding the creation of integrated marketing plans, and collaborating with cross-functional teams to ensure consistent positioning and messaging. The director will manage key marketing projects, set performance metrics, oversee reporting dashboards, and translate insights into actionable recommendations for campaign optimization and budget allocation. This role also mentors team members, supports stakeholder communication, and ensures marketing efforts are measurable, scalable, and aligned with long-term growth.
Qualifications
Demonstrated expertise in Market Planning and Marketing to design and implement comprehensive, multi-channel marketing strategies.
Strong Market Research skills to gather, analyze, and interpret customer, competitor, and industry data for decision-making.
Proven Strategic Planning capabilities to set clear objectives, prioritize initiatives, and align marketing efforts with business goals.
Solid Project Management experience to lead cross-functional projects, manage timelines and budgets, and deliver results on schedule.
Advanced analytical skills with experience using marketing analytics platforms, dashboards, and KPIs to guide strategy and optimization.
Excellent written and verbal communication skills, with the ability to present complex insights to executive and non-technical audiences.
Leadership experience managing or mentoring marketing and analytics teams in a fast-paced, results-oriented environment.
Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree (MBA or similar) is beneficial.
Experience working in remote or distributed teams, with strong organizational skills and a high level of accountability.

Work arrangement
Yes