Digital Marketing Executive

Digital Marketing Executive | Zexovo
Remote · India | Full-time
Experience: 2+ years
About Zexovo
Zexovo builds SaaS products that help businesses improve operations and make better decisions. Our products include Fairline RMS for hotel revenue management, HotelOS for property management, and BGVAI for background verification.
We’re looking for a hands-on Digital Marketing Executive to strengthen our online presence, manage paid campaigns, and generate qualified leads. You should be comfortable turning ideas into campaigns, creating content, and measuring what drives results.
What You’ll Do
• Plan, launch, and optimize Google Ads and Meta Ads campaigns across Facebook and Instagram.
• Manage Zexovo’s LinkedIn, Instagram, and Facebook pages, including regular posting, engagement, and brand consistency.
• Create and maintain a content calendar covering product features, demonstrations, industry insights, and company updates.
• Write compelling ad copy, social captions, and campaign content tailored to business decision-makers.
• Create basic visuals using Canva and coordinate with designers and product teams for additional creative assets.
• Work with the website team to improve landing pages, lead forms, and demo-booking journeys.
• Set up and maintain campaign measurement using GA4, Google Tag Manager, Meta Pixel, and UTM tracking.
• Coordinate with the sales team to understand lead quality, improve targeting, and support follow-ups.
• Monitor campaign spending and report on qualified leads, demo bookings, conversion rates, and cost per lead.
• Research competitors and test new audiences, messaging, and creative approaches.
What We’re Looking For
• At least 2 years of relevant digital marketing experience.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience managing LinkedIn, Instagram, and Facebook business accounts.
• Strong written English, copywriting skills, and attention to detail.
• Practical knowledge of conversion tracking, campaign reporting, and landing-page optimization.
• Ability to create basic marketing assets using Canva or similar tools.
• Strong ownership, clear communication, and the ability to work independently in a remote team.
• Campaign examples showing your responsibilities, budgets managed, and measurable results.
Experience in B2B SaaS, hospitality technology, or software marketing is preferred. Familiarity with SEO, email marketing, CRM tools, and short-form video editing is a plus.
What Success Looks Like
A consistent, professional brand presence; well-managed advertising campaigns; reliable reporting; and a growing flow of relevant inquiries and qualified demo bookings. We value business results alongside audience growth and engagement.
Why Join Zexovo?
• Take ownership of hands-on marketing work across growing SaaS products.
• Work directly with the founder, sales team, and product teams.
• Test ideas, learn from results, and help shape our marketing approach.
• Build a portfolio of work with measurable business impact.

Work arrangement
Yes