PPC Specialist

Job Title: Digital Marketing Executive (Google Ads
Specialist)
Organization: Learning Routes Pvt. Ltd.
Location: Gurugram, Sector 44
Experience Required: 2 – 3 Years
Salary: Upto 45k
Working Days: Monday to Saturday
Job Description:
Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with
strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on
experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and
business growth.
Key Responsibilities:
• Plan, set up, and manage Google Ads (Search, Display, and Remarketing)
campaigns
• Perform campaign optimization to improve CTR, CPA, ROAS, and overall
performance
• Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and
conversions
• Conduct keyword research, including identification and implementation of negative
keywords
• Optimize ad copies, landing pages, and bidding strategies
• Manage campaign budgets and ensure efficient spend
• Track performance using Google Analytics and Ads reports
• Continuously test and refine campaigns for maximum ROI
• Prepare regular performance reports and insights
Required Skills & Expertise:
• Strong expertise in Google AdWords / Google Ads
• In-depth understanding of CTR, CPA, PPC, ROAS, CPM
• Experience in campaign setup, management, and optimization
• Knowledge of negative keywords and bidding strategies
• Analytical mindset with data-driven decision-making
• Familiarity with conversion tracking and performance reporting
Preferred Candidate Profile:
• 2–3 years of hands-on experience in Google Ads
• Ability to manage multiple campaigns simultaneously
• Goal-oriented with a focus on performance and growth
• Good communication and coordination skills

Work arrangement
No