Assistant Marketing Manager

need edtech marketing experience
ROLES & RESPONSIBILITIES
1. B2B Marketing
* Develop and maintain relationships with colleges, institutions, and corporate partners.
* Identify new B2B opportunities and generate business leads.
* Coordinate meetings, proposals, and follow-ups with potential partners.
2. College Visits
* Visit colleges to promote EdTech courses and programs.
* Build strong relationships with college management, faculty, and placement teams.
* Conduct student presentations, seminars, and career awareness sessions.
3. College Campaigns
* Plan and execute college-level marketing campaigns and promotional activities
. * Coordinate workshops, seminars, orientations, and campus events.
* Generate student enquiries and leads through campus campaigns.
4. Offline Lead Generation
* Generate leads through field visits, events, seminars, and promotional activities.
* Conduct direct marketing and student engagement activities.
* Follow up with leads and support the conversion of enquiries into admissions.
5. Marketing Coordination & Reporting
* Coordinate with sales, academic, and operations teams.
* Monitor lead generation and campaign performance.
* Maintain daily activity reports and lead records.
* Support the implementation of marketing strategies to achieve business targets.
SKILLS REQUIRED
* Strong communication and interpersonal skills
* B2B marketing and relationship management
* Lead generation and conversion skills
* College and field marketing skills
* Campaign planning and execution
* Negotiation and presentation skills
* Team coordination and leadership
* Basic knowledge of digital marketing
* Analytical and problem-solving skills
* Good time management and target-oriented approach
Benefits:
Flexible schedule
Paid sick time
Paid time off
Provident Fund
Work Location: In person

Work arrangement
No