Sales Manager

Position Title: Assistant Area Sales Manager (as applicable)
Business Unit: Hydrolife
Division: ZeroB – ION Exchange (India) Limited
Department: Sales
Band: Band B
Grade: Senior Assistant Manager (as applicable)
Reporting To: Area Sales Manager / Regional Sales Manager
Location: Assigned Territory / Cluster (Field Role)
Employment Type: Full-time
1. Role Purpose
The Band B Sales role – Hydrolife is a territory / cluster ownership position responsible for driving sustained revenue growth, channel productivity, and execution excellence across the assigned geography. The role involves planning, guiding, and monitoring Band C frontliners, strengthening dealer networks, executing market initiatives, and ensuring achievement of sales targets while maintaining high standards of discipline, reporting, and brand representation.
2. Key Responsibilities
A. Sales Planning & Revenue Ownership
Own and achieve monthly, quarterly, and annual sales targets for the assigned territory / cluster.
Translate regional sales plans into territory-level execution strategies.
Drive primary and secondary sales through effective channel engagement and field execution.
Monitor sales pipelines, conversions, and closures to ensure target achievement.
Review performance gaps and implement corrective actions proactively.
B. Team Guidance & Field Execution
Guide, support, and monitor Band C Sales Frontliners on daily field execution.
Ensure beat planning, productive field days, and disciplined market coverage.
Conduct regular joint field visits, coaching, and on-the-job training.
Track individual performance and provide structured feedback for improvement.
Support onboarding and ramp-up of new sales hires in the territory.
C. Dealer & Channel Development
Develop, expand, and strengthen the dealer / distributor network in the assigned geography.
Ensure dealer activation, productivity, and adherence to company processes.
Drive execution of schemes, promotions, and launches at the channel level.
Resolve dealer escalations and maintain healthy long-term channel relationships.
Identify high-potential partners and support territory expansion.
D. Market Expansion & Brand Visibility
Plan and execute local market activations, society campaigns, demos, and roadshows.
Ensure consistent brand visibility, POS usage, and merchandising standards.
Track and analyze competitor activity, pricing trends, and market movements.
Identify new growth pockets, institutions, and commercial opportunities.
Provide structured market intelligence to regional leadership.
E. Customer & Service Coordination
Handle key customers, complex negotiations, and escalations as required.
Ensure seamless coordination with service, installation, and logistics teams.
Monitor customer experience from sale to installation to closure.
Drive repeat business, referrals, and long-term customer trust.
F. Reporting, Governance & Compliance
Ensure accurate and timely reporting across sales, market activities, and pipeline.
Review CRM updates, lead tracking, and conversions for the territory.
Enforce adherence to sales processes, company policies, and ethical standards.
Ensure compliance with ZeroB dress code, ID usage, and field discipline norms.
Maintain documentation accuracy and audit readiness.
3. Key Performance Indicators (KPIs)
Territory / cluster sales achievement (value & volume)
Band C team productivity and target achievement
Dealer activation, productivity, and retention
Lead generation and conversion effectiveness
Market expansion and visibility execution
Reporting accuracy, timeliness, and data quality
Customer satisfaction and service coordination effectiveness
4. Required Skills & Competencies
Strong sales planning, execution, and negotiation skills
Ability to guide and manage field teams
Dealer and channel management capability
Market analysis and problem-solving skills
Clear communication and stakeholder coordination
High ownership, discipline, and result orientation
5. Educational Qualification
Minimum: Graduate in any discipline
MBA / PGDM (Sales & Marketing) preferred but not mandatory
6. Experience Requirements
4–8 years of relevant field sales experience
Prior exposure to Water Purifiers / Hydration Solutions / Consumer Durables / Appliances / FMCG
Proven experience in dealer management and territory handling
Experience in guiding or mentoring junior sales executives preferred
7. Working Conditions
Field-based role with extensive local travel
Six-day work week as per business requirement
Weekend or holiday work during campaigns, exhibitions, and activations
8. Compensation & Benefits
Fixed salary + performance-linked incentives
DFA / Mobile reimbursement as per company policy
Leadership development and career progression opportunities within ZeroB
9. Career Progression (Indicative)
Senior Sales Executive / AASM → Area Sales Manager → Senior Area Sales Manager → Regional Sales Manager

Work arrangement
No