Lead - Marketing Strategist

About BrowserStack:
BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.
With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.
Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.
Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.
Role in a Nutshell
As a Lead / Senior Associate Marketing, you will be a core problem-solver responsible for owning the marketing pipeline and delivering on pipeline commits. Initially, you will define the strategy and own the end-to-end funnel for one of our marketing channels, outbound marketing, focusing on strategy and funnel conversion to generate tangible business value rather than requiring deep, technical platform-level expertise.
Beyond this initial focus, this role requires high flexibility and strategic agility. You will be expected to adapt and own evolving problem statements in the near future, spanning various channels and broader marketing pipeline goals. The true focus of this role is on solving complex growth problems, building scalable solutions, and aligning seamlessly with BrowserStack’s broader business goals.
Desired Experience
3–6 years of overall experience, preferably in B2B SaaS, with high adaptability to navigate evolving problem statements.
Proven ability to solve complex channel problems, think strategically, and drive execution with strong attention to detail.
Strong data-driven decision-making skills with deep comfort working with pipeline data.
Excellent communication and stakeholder management skills, with experience leading or influencing cross-functional teams.
What You Will Do
Define and execute the marketing strategy in alignment with broader business objectives for one or more of the marketing channels.
Experiment continuously to optimize funnel conversion rates and rigorously analyze incremental impact.
Identify opportunities for growth and efficiency, breaking down complex pipeline challenges into clear, actionable, and scalable solutions.
Work seamlessly with cross-functional teams (Events, Marketing, Business Operations, and Sales) to prioritize initiatives using data and research.
Stay updated on industry trends, competitive landscapes, and emerging opportunities to continuously sharpen the strategic growth plan.
Benefits
Medical Insurance: Comprehensive INR 5,00,000 coverage for the employee, spouse, up to 2 dependent children, and parents or parents-in-law
Statutory Benefits: Gratuity per the Payment of Gratuity Act, 1972
Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) plus gazetted public holidays and special life-event leaves
Remote-First work environment that allows our people to work from home
Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

Work arrangement
Yes