Junior Copywriter

Location: Mumbai
Experience: 1–2 Years
About the Role
We are looking for a creative and versatile Copywriter with 1–2 years of experience who understands both traditional mainline advertising and digital media. The ideal candidate should be able to craft compelling brand communication across platforms, from print ads and outdoor campaigns to social media, digital campaigns, and integrated brand ideas.
If you have a strong command of language, a flair for storytelling, and the ability to adapt your writing to different mediums, we’d love to hear from you.
Key Responsibilities
Develop creative copy for integrated campaigns across mainline and digital platforms.
Write for print advertisements, outdoor (OOH), brochures, radio, and other traditional media.
Create engaging content for social media, digital ads, websites, landing pages, emailers, and other digital touchpoints.
Collaborate with art directors, designers, creative teams, and account management teams to develop impactful campaign ideas.
Translate brand briefs into compelling concepts, headlines, taglines, scripts, and brand narratives.
Adapt the tone of voice and messaging to suit different brands, audiences, and communication channels.
Contribute to brainstorming sessions and develop fresh, culturally relevant creative ideas.
Ensure consistency in brand communication across all touchpoints.
Work on multiple projects simultaneously while meeting deadlines and maintaining quality.
What We’re Looking For
1–2 years of experience as a Copywriter in an advertising agency, creative agency, or integrated marketing setup.
Prior hands-on experience working on both mainline and digital campaigns is a must.
Strong writing, editing, storytelling, and conceptualisation skills.
Understanding of traditional advertising formats as well as digital platforms and social media trends.
Ability to think beyond individual deliverables and contribute to integrated campaign ideas.
A keen eye for detail, a curious mindset, and a passion for creative communication.
Ability to work collaboratively in a fast-paced agency environment.
A strong portfolio showcasing work across both mainline and digital media.

Work arrangement
No