Performance Marketer

Company Description Gopalak Farms is a growing agribusiness focused on delivering high-quality, sustainably sourced farm products to consumers and partner organizations. The company aims to bridge the gap between traditional farming practices and modern retail and distribution channels through data-driven operations and customer-centric initiatives. Team members at Gopalak Farms collaborate across marketing, operations, and sales to build a recognizable and trusted brand in the agricultural sector. The organization values integrity, transparency, and performance, offering opportunities to contribute to both business growth and positive impact in the farming ecosystem.
Role Description The Performance Marketer at Gopalak Farms will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display to drive customer acquisition and revenue growth. On a day-to-day basis, this role will involve setting up and managing paid campaigns, tracking performance metrics, analyzing data, and preparing reports to inform marketing and business decisions. The Performance Marketer will collaborate closely with cross-functional teams to refine audience targeting, improve creatives and landing pages, and ensure consistency with the brand’s positioning and goals. This is a full-time, on-site role based in Gurugram, requiring regular presence at the office to coordinate with internal stakeholders and support ongoing marketing initiatives.
Qualifications
Strong skills in performance marketing, including paid search, paid social, and display advertising, with the ability to manage end-to-end campaign execution.
Proficiency in analytics and reporting tools (e.g., Google Analytics, ad platform dashboards) for tracking KPIs, optimizing campaigns, and generating actionable insights.
Experience with conversion rate optimization, A/B testing, and landing page optimization to improve campaign effectiveness and return on ad spend.
Ability to collaborate with creative and content teams to align ad copies, visuals, and messaging with brand guidelines and campaign objectives.
Strong numerical, analytical, and problem-solving skills with attention to detail and a data-driven approach to decision-making.
Excellent written and verbal communication skills, with the ability to present findings and recommendations clearly to stakeholders.
Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications in digital marketing or performance marketing are a plus.
Prior experience in e-commerce, consumer brands, or agribusiness marketing is beneficial, along with comfort working in an on-site, fast-paced environment in Gurugram.

Work arrangement
No