Senior SEO Expert

Company Description WWW.MENDING.IN is a digital-focused organization committed to building a strong online presence and delivering engaging experiences for its audience. The company emphasizes data-driven decision-making and modern marketing practices to optimize performance across search engines and digital channels. Team members collaborate remotely, using contemporary tools and processes to stay aligned and productive. WWW.MENDING.IN values continuous learning, experimentation, and measurable impact in all its initiatives.
Role Description The Senior SEO Expert will be responsible for developing and executing advanced SEO strategies to grow organic traffic and improve search engine rankings for WWW.MENDING.IN. This full-time remote role includes conducting in-depth keyword research, performing technical and content-focused SEO audits, and optimizing on-page elements such as metadata, internal linking, and content structure. The position involves planning and managing ethical link-building campaigns, monitoring performance using web analytics tools, and preparing regular reports with actionable insights. The Senior SEO Expert will collaborate with content, development, and marketing teams to ensure SEO best practices are integrated into site architecture, content planning, and overall digital strategy.
Qualifications
Candidates should possess strong skills in Keyword Research to identify search opportunities, assess competition, and guide content planning.
Candidates should possess experience in performing comprehensive SEO Audits, including technical, content, and site structure evaluations.
Candidates should possess expertise in Link Building strategies that follow search engine guidelines and focus on high-quality, relevant backlinks.
Candidates should possess proficiency in Web Analytics, including using tools such as Google Analytics and Google Search Console to measure and optimize performance.
Candidates should possess advanced On-Page SEO skills, including optimization of titles, meta descriptions, headings, URLs, internal links, and schema markup.
Demonstrated experience in managing SEO for websites at scale, preferably in a senior or lead role.
Strong analytical, problem-solving, and communication skills, with the ability to translate data into clear recommendations.
Familiarity with common SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and basic understanding of HTML/CSS and site performance factors.
Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
Ability to work independently in a remote environment, manage multiple projects, and stay up to date with search engine algorithm changes and industry trends.

Work arrangement
Yes