Digital Marketing

About The Role
We’re looking for a Digital Marketing Executive with hands-on experience in performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing. You’re analytical, proactive, and driven by measurable results in growth, customer acquisition, and ROI.
What You’ll Do
Performance Marketing
Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads (where available).
Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve performance and ROI.
SEO and Organic Growth
Execute technical, on-page, and off-page SEO.
Run keyword research, competitor analysis, SEO audits, and content-gap analysis.
Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.
Analytics and Reporting
Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
Analyze funnels and attribution to find growth opportunities.
Lead Generation and CRO
Drive qualified leads through paid and organic channels.
Track lead quality and funnel conversion rates.
Work with Sales to improve lead conversion and landing-page performance.
Automation and AI
Build marketing workflows in n8n, Zapier, and Make.
Connect CRMs, APIs, and webhooks to streamline processes.
Use AI tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.
Content and Creative
Support social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.
Must-haves
2–5 years of hands-on digital marketing experience with proven results in lead generation and acquisition.
Strong skills in paid ads, SEO, GA4, GTM, Search Console, and conversion tracking.
Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets.
Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations.
Solid grasp of funnels, CRO, and ROI optimization.
Strong analytical, communication, and problem-solving skills.
Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field.
Nice-to-haves
Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation.
Familiarity with HubSpot, Salesforce, or Zoho.
Basic knowledge of HTML, JavaScript, and website architecture.

Work arrangement
Hybrid