Manager - SEO Content

Role summary
Owns the content engine behind organic search across every property — the brief-to-publish pipeline, quality bar and production throughput. Sits between SEO strategy and editorial execution.
Key responsibilities
Own the SEO content calendar across Ethos, Lifestyle, Second Movement and Hour Studio.
Turn keyword and gap analysis into briefs writers can execute against — intent, structure, entity coverage, internal links and commercial angle.
Manage a mixed pool of in-house, freelance and agency writers to a monthly publishing target without letting quality slip.
Own on-page optimisation of new and existing pages: titles, metas, headings, schema and internal linking.
Run the content refresh programme — identify decaying pages and rebuild them before traffic is lost.
Build content that AI answer engines can cite: clear structure, defensible facts, genuine expertise signals and correct entity markup.
Uphold E-E-A-T on a category where product knowledge is scrutinised — horological accuracy matters, and errors are noticed.
Report monthly on publishing throughput, time-to-rank and content-attributed traffic and revenue.
Success measures
Pages published against monthly target, by property
Content-attributed organic sessions and revenue
Average time-to-rank for new pages
Refresh programme: pages reworked and traffic recovered
Quality — editorial rejection rate and factual accuracy
Must have
4–7 years in SEO content, with real ownership of a publishing pipeline at volume.
Can write a brief that a writer can execute without a second conversation.
Strong on-page SEO capability and schema literacy.
Has managed freelancers or an agency to a throughput and quality standard.
Excellent written English and a genuine editorial eye.
Good to have
Luxury, watch or jewellery category knowledge — or demonstrable appetite to learn it properly.
Experience optimising content for AI answer engines.
Familiarity with AI-assisted drafting workflows and where they break down.
Experience and qualification
Graduate or postgraduate. 4–7 years total experience.

Work arrangement
No