Director of Product Marketing

Role Description The Director of Product Marketing will lead the strategy and execution of product positioning, messaging, and go-to-market plans for the firm’s consulting services. This full-time remote role involves collaborating with leadership, service line owners, and sales teams to define target markets, understand client needs, and translate complex offerings into clear, compelling value propositions. The Director will oversee market research and competitive analysis, develop and refine product narratives, and create sales enablement materials such as pitch decks, case studies, and one-pagers. Daily responsibilities include planning and managing product launches, coordinating cross-functional campaigns, and measuring the effectiveness of product marketing initiatives. The role also includes mentoring marketing team members, ensuring brand consistency, and continuously optimizing product marketing strategies to support business growth.
Qualifications
Candidates should possess strong Market Research skills, including client insights, competitive analysis, and industry trend monitoring.
Candidates should possess Go-to-Market Strategy capabilities, such as launch planning, segmentation, and lifecycle management.
Candidates should possess Messaging expertise, including value proposition development, positioning, and storytelling for complex services.
Candidates should possess Sales Enablement experience, including creating tools, collateral, and training that support business development.
Candidates should possess Marketing skills that span strategic planning, campaign coordination, and cross-channel communication.
Proven experience in B2B or professional services product marketing; experience in healthcare or financial/consulting services is beneficial.
Strong analytical, communication, and collaboration skills, with the ability to work effectively in a remote, cross-functional environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.

Work arrangement
Yes