Paid Media Specialist - Meta & Google

Melbourne | Paid media expertise. Real conversations. Visible impact.
You know how to generate quality leads through Meta and Google Ads. Can you help business owners do the same?
Put your paid media expertise to work in a role where you’ll see the impact of your advice directly: campaigns improving, confidence growing and business owners understanding how to attract their next customer.
We’re partnering with a successful Australian marketing education and advisory business as it expands into the US. Led by an award-winning founder, the business helps service-based businesses take control of their advertising and generate leads.
A recent promotion, an overseas posting and continued growth have created an opportunity for an experienced Paid Media Specialist to join the Melbourne team.
Your expertise becomes someone else’s breakthrough.
Combining practical campaign support with coaching and advice, you’ll work directly with business owners to help them build, understand and improve their Meta and Google Ads.
One day you could be helping a client uncover why their leads aren’t converting. The next, you could be guiding a workshop participant through their campaign setup or helping an established business sharpen its acquisition strategy.
You’ll:
Lead one-to-one advisory and coaching calls, turning campaign challenges into clear next steps.
Help clients set up, manage and optimise Meta and Google Ads for service-based lead generation.
Review campaign performance, troubleshoot issues and recommend improvements across targeting, creative, copy and budgets.
Guide clients on landing pages, funnels and conversion optimisation, connecting ad performance with lead quality and business outcomes.
Provide practical support at live workshops, virtual events and within the online member community.
Manage ongoing client relationships and help keep advertising accounts performing effectively.
Bring the experience - and the ability to explain it
You’ll need strong hands-on expertise across both Meta Ads and Google Ads, backed by examples of generating leads for service-based businesses.
Just as valuable is your ability to listen, ask good questions and explain what needs to change in language a busy business owner can understand.
You’ll bring:
Proven experience improving lead generation and customer acquisition for service-based clients. This experience is essential and should be highlighted in your application.
A sound understanding of campaign setup, optimisation, conversion tracking, landing pages and marketing funnels.
The ability to interpret performance data and translate it into practical commercial advice.
Confidence working directly with clients and presenting to individuals or small groups.
Strong advertising copywriting skills and an eye for effective creative.
A proactive approach to solving problems and following through.
You may already mentor colleagues, guide clients through campaign decisions or find yourself being the person others turn to when something isn’t working. This role gives you the opportunity to make that a bigger part of your career.
Why consider the move?
Join a business with momentum: continued growth in Australia and expansion into the US.
See where your career could go: this vacancy follows a promotion and an overseas posting within the team.
Make your expertise count: help business owners develop skills they can use every day.
Enjoy variety: combine coaching, campaign analysis, client relationships and live workshops.
Strong remuneration and benefits package.
Based in Melbourne, with interstate travel approximately 1 - 1.5 weeks every 8 weeks. Remote Melbourne role with in-person workshops interstate.
Full Australian working rights are required.
Ready to turn your paid media experience into a bigger impact?
Apply with your CV and a short summary of your Meta and Google Ads experience, including the service-based businesses you’ve supported and the lead generation results you’ve achieved.

Work arrangement
Yes