Senior Manager, Loyalty Marketing

[What the role is]
To support the Loyalty Marketing team in driving data-informed decision-making across campaigns, member engagement, and CRM operations.
[What you will be working on]
Performance Tracking & Reporting
Monitor the team's key performance indicators (KPIs) and prepare regular performance reports covering loyalty programme health, campaign outcomes, and member behaviour trends.
Work closely with the data team to streamline and automate recurring reporting processes.
CRM & Salesforce Management
Serve as the team's primary Salesforce CRM contact.
Generate reports, maintain dashboards, and ensure data accuracy across the platform.
Troubleshoot data discrepancies and support campaign builds.
Liaise with technical teams on dashboard enhancements and new reporting requirements.
Campaign Analytics & Insights
Review campaign performance against targets upon campaign completion.
Prepare post-campaign analyses with key learnings and actionable recommendations.
Presentations & Stakeholder Decks
Prepare clear and well-structured decks for internal meetings, business reviews, and stakeholder updates.
Prepare quarterly performance decks that provide a comprehensive view of loyalty programme results, trends, and strategic recommendation.
Participate in quarterly sharing sessions with island partners and serve as a key point of contact for partner queries on performance data and reporting.
Transaction Audits & Data Integrity
Conduct regular transaction audit checks to ensure accuracy, completeness, and programme compliance.
Flag anomalies and coordinate with relevant teams to resolve discrepancies.
Maintain proper documentation of audit findings.
Data & Dashboard Development
Partner with the data team to scope, build and maintain dashboards that meet the team's reporting needs.
Ensure dashboards are accurate, up-to-date, and aligned with evolving business priorities, including enabling stakeholders to self-serve on key metrics.
Ad-hoc Analysis & Support
Provide analytical support for ad-hoc requests from the wider team including deep-dive analyses, member segmentation, and data pulls.
[What we are looking for]
A bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or a related field is required.
A minimum of 5 years of relevant experience in business analysis, CRM analytics, or loyalty programme management.
Prior experience in loyalty or a related industry is advantageous
Proficient in Salesforce CRM and data visualisation tools such as Tableau
Strong knowledge of Excel and PowerPoint for analysis and reporting
Ability to translate complex data into clear, actionable insights
Experience in campaign performance reviews and post-campaign analyses
​Skilled in preparing and delivering high-quality presentations and stakeholder decks
Strong written and verbal communication skills
Organised, proactive, and able to manage multiple priorities independently
Collaborative with the ability to build effective relationships with internal and external partners