Content & Copy Executive

About iBusinessFormula
iBusinessFormula is a digital marketing and technology agency that helps businesses grow through strategic digital marketing, website development, HubSpot solutions and AI-powered solutions. We work with local and international clients to deliver practical, performance-focused digital solutions.
About the Role
We are seeking an experienced and creative Copywriter to join our growing marketing team. The successful candidate will be responsible for developing clear, compelling and conversion-focused copy across a range of digital channels and client projects.
This role requires a strong understanding of audience behaviour, brand communication and digital marketing, along with the ability to adapt writing styles to suit different industries, audiences and campaign objectives.
Key Responsibilities
Develop high-quality, engaging and conversion-focused copy for websites, landing pages, digital campaigns, social media and other marketing channels.
Write compelling headlines, ad copy, captions, calls-to-action (CTAs) and promotional content.
Develop creative scripts for video advertisements, social media videos, reels, promotional videos and other digital content formats.
Create creative concepts, storylines and scripts that effectively communicate campaign messages and engage target audiences.
Develop content that aligns with client brand guidelines, positioning and marketing objectives.
Conduct target audience, industry and competitor research to support content and creative development.
Work collaboratively with Marketing, SEO, Design and Paid Media teams to develop integrated campaign content and creative concepts.
Adapt messaging, tone of voice and storytelling across different platforms, audiences and stages of the customer journey.
Review, edit and proofread content to ensure accuracy, clarity, consistency and grammatical quality.
Contribute to content strategies, campaign concepts and creative ideas.
Ensure all content and scripts are purposeful, audience-focused and aligned with business and campaign objectives.
Manage multiple content and creative requirements and deliver work within agreed deadlines.
Requirements
2–4 years of professional experience in copywriting, content writing or a similar role.
Excellent written and verbal English communication skills.
Strong understanding of digital marketing and online customer behaviour.
Demonstrated ability to write clear, persuasive and engaging copy for different audiences.
Strong research, editing and proofreading skills.
Excellent attention to detail and a strong understanding of grammar and tone of voice.
Ability to understand and follow brand guidelines while maintaining a consistent brand voice.
Strong time management skills and the ability to manage multiple projects simultaneously.
Experience working with multiple clients, particularly within a digital agency environment, will be highly regarded.
Desirable Skills
Experience writing copy for Google Ads and Meta Ads, and any Marketing Campaigns.
Working knowledge of SEO and content marketing principles.
Understanding of conversion-focused copywriting, customer journeys and calls-to-action (CTAs).
Experience developing website and landing page copy.
Familiarity with AI-assisted content and modern digital content tools.
Experience working with international or Australian clients is an advantage.
What We Offer
A fully remote and collaborative working environment.
The opportunity to work with local and international clients across different industries.
Exposure to digital marketing, website development, HubSpot and AI projects.
Opportunities for professional development and continuous learning.
A supportive, collaborative and performance-focused team environment.
How to Apply: Please share your updated resume via email at zareen.khan@ibusinessformula.com.

Work arrangement
Yes