Prformance Marketing specialist

Company Description DM-Immigration Consultants (DMC Immigration) is a growing immigration consultancy firm focused on delivering high-quality services that support mutual growth for clients and stakeholders. The organization is powered by a team of energetic, skilled professionals specializing in immigration consulting, overseas business establishment, and resettlement solutions. With a strong track record in the immigration industry, DMC Immigration has built a reputation for exceeding client expectations and providing reliable, process-driven support. The company offers a wide range of migration services, including skilled, business, investment, employer-sponsored, student, and family visas.
Role Description The Performance Marketing Specialist is a full-time, on-site role based in Bengaluru. The specialist will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, and display to drive qualified leads and brand awareness for DMC Immigration. Daily responsibilities include managing paid advertising budgets, monitoring campaign performance, analyzing data, and generating reports to improve conversion rates and return on ad spend. The role also involves collaborating with internal teams to align campaign messaging with immigration services, conducting A/B tests, and identifying new growth opportunities. The specialist will consistently track market trends and competitor activities to refine performance marketing strategies.
Qualifications
Candidates should possess strong performance marketing skills, including campaign planning, pay-per-click (PPC) management, and optimization for lead generation.
Candidates should possess digital analytics skills, such as working with Google Analytics or similar platforms, data interpretation, and KPI tracking for informed decision-making.
Candidates should possess skills in social media advertising and search engine marketing, focusing on targeting, audience segmentation, and continuous campaign refinement.
Candidates should possess skills in marketing copywriting and basic content coordination to ensure compelling, clear messaging across ads and landing pages.
Candidates should possess strong communication, collaboration, and stakeholder management skills to work effectively with cross-functional teams.
Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are preferred.
Experience in the immigration, education, or professional services sectors, and familiarity with CRM or marketing automation tools, would be beneficial.

Work arrangement
No