Creative Strategist and Anchor - Growth Marketing

About the Role
We need a hands-on video creator to produce high-quality ad creatives for INDmoney's paid (inorganic) campaigns on Meta, YouTube and Google. You will script, plan, shoot, manage the edit and appear on camera for short, conversion-focused videos that bring in qualified leads and investors, and help the business grow with a focus on the ROI of the creative. You will work closely with the Performance Marketing team on every ad, and your creatives will be a core driver of our inorganic growth.
Key Responsibilities
Scripting: Write short, direct-response ad scripts with strong hooks, clear offers and CTAs, plus multiple variants for A/B testing.
Storyboarding: Turn scripts into storyboards and shot lists built for ad formats, with briefs for on-screen text and graphics.
Video Production: Plan and run studio and on-location shoots, coordinate talent, crew and freelancers, and keep a consistent look across ads.
Editing (Management): Brief editors, review cuts and deliver ad-ready files with captions in every platform format. Edit hands-on for quick turnarounds.
Anchoring: Be the on-camera face of our ads, explaining products and offers in a credible, relatable way in English and Hindi.
Performance: Work closely with the Performance Marketing team to read ad metrics (CTR, CPL, CPA, hook rate, watch time) and iterate on creatives: test hooks and formats, refresh creatives to beat ad fatigue and scale the winners.
Requirements
2+ years of experience creating video ads or performance creatives
Strong scripting, shoot planning and on-camera presence; fluent in English and Hindi.
Understanding of Meta and YouTube ad formats, creative testing and how paid funnels work.
Good to Have
Experience with fintech, investing or financial services ads.
Knowledge of mutual funds, stocks and personal finance.
Familiarity with AI video and script tools.

Work arrangement
No