Social Media & Influencer Marketing Executive

Company Name: VMax Healthtech
Job Location: Racecourse, Coimbatore
About VMax Healthtech
VMax Healthtech is a health and wellness company focused on promoting healthier lifestyles through personalized wellness solutions and nutrition guidance. The company aims to help individuals prevent and manage lifestyle-related health conditions, including diabetes, heart disease, thyroid disorders, and PCOS, through a holistic approach to health and wellness.
At VMax Healthtech, we are committed to making personalized health and wellness solutions accessible to individuals and helping them achieve sustainable health goals.
Role Overview
We are looking for a creative, data-driven, and highly communicative Social Media & Influencer Marketing Executive to enhance our brand's digital presence.
The ideal candidate will be responsible for analyzing social media trends, generating organic leads, building and managing influencer relationships, and improving brand engagement across digital platforms.
If you have a passion for storytelling, excellent negotiation and communication skills, and enjoy collaborating with content creators to increase brand awareness and engagement, we would love to hear from you.
Company Website: www.vmax.fitCompany Website: www.vmax.fit
Key Responsibilities
Trend Analysis & Strategy
Monitor and identify trending topics, memes, audio tracks, and platform updates across Instagram, YouTube, and LinkedIn.
Leverage relevant trends to improve brand visibility and maintain an engaging online presence.
Influencer Sourcing & Outreach
Identify, evaluate, and approach relevant nano, micro, and macro-influencers whose audiences align with our target demographics.
Build a strong network of influencers to support brand awareness and marketing initiatives.
Influencer Management
Manage influencer campaigns from beginning to end.
Negotiate collaboration terms and communicate campaign details and content briefs.
Track content deliverables and ensure timely execution of campaigns.
Build and maintain long-term relationships with influencers and content creators.
Audience Engagement & Lead Generation
Interact with the online audience regularly to build and maintain an engaged community.
Execute organic social media campaigns designed to generate high-quality leads and inquiries.
Identify opportunities to convert social media engagement into potential business leads.
Content Creation & Copywriting
Write engaging captions, persuasive copy, and attention-grabbing hooks for social media content.
Collaborate with influencers and internal teams to ensure content aligns with the brand's messaging.
Optimize content to improve reach, engagement, and overall performance.
Performance Tracking & Reporting
Analyze weekly and monthly social media and influencer campaign performance.
Track key metrics, including return on investment (ROI), reach, engagement rate, and lead conversion.
Identify successful strategies and recommend improvements based on campaign performance.
Required Skills & Qualifications
Experience
6 months to 1 year of professional experience managing brand social media accounts and executing influencer marketing campaigns.
Experience working with an agency or in-house marketing team is preferred.
Communication Skills
Excellent verbal and written English communication skills.
Strong communication and negotiation abilities for influencer outreach, collaboration discussions, and community management.
Influencer Marketing Knowledge
Understanding of the influencer marketing landscape.
Ability to evaluate influencer engagement authenticity and identify potentially fake followers.
Knowledge of influencer outreach and negotiation techniques.
Social Media Platform Expertise
Good understanding of Instagram, YouTube, and LinkedIn algorithms, content formats, and engagement strategies.
Lead Generation
Basic understanding of social media marketing funnels.
Ability to develop strategies that convert viewers and followers into potential leads.
Tools & Technology
Familiarity with social media management tools such as Buffer, Hootsuite, and Canva.
Basic knowledge of influencer tracking tools and spreadsheets.
What We Are Looking For?
We are looking for someone who is creative, proactive, analytical, and passionate about digital marketing. The ideal candidate should be comfortable communicating with influencers, identifying emerging trends, creating engaging content, and developing strategies to improve brand awareness and lead generation.
If you are excited about social media, influencer collaborations, and building a strong digital presence for a health and wellness brand, this opportunity is for you.
Join VMax Healthtech and help us make a positive impact on people's health and wellness!
Skills: social media management,instagram marketing,influencer marketing,communication,content creation & copywriting

Work arrangement
No