Area Sales Manager

Company Description Maars Solar is a clean energy venture based in Bilaspur, Chhattisgarh, dedicated to accelerating solar adoption across residential, commercial, industrial, agricultural, and rural segments. The company provides end-to-end solar solutions, including system design, procurement, installation, financing support, net-metering assistance, and long-term maintenance. Guided by the mission “Harness Every Ray,” Maars Solar focuses on turning sunlight into a productive asset that reduces energy costs and strengthens local energy independence. With expertise in rooftop solar, hybrid systems with battery backup, solar financing, and distributed projects, the team emphasizes strong execution, quality partnerships, and a customer-first approach. Maars Solar is committed to building a trusted solar ecosystem and powering a cleaner, more resilient future in Chhattisgarh and beyond.
Role Description The Area Sales Manager is a full-time, on-site role based in Bilaspur, responsible for driving solar project sales across designated territories and customer segments. This role includes identifying and qualifying leads, meeting with prospective customers, understanding their energy needs, and presenting tailored solar solutions. The Area Sales Manager will manage the entire sales cycle, from initial inquiry and site visits through proposal development, negotiation, and closure, while coordinating with technical and operations teams for smooth project execution. Daily activities involve building and maintaining relationships with channel partners, local institutions, and community stakeholders, tracking sales performance, and reporting market insights to leadership. The role also includes conducting product and policy awareness sessions, supporting government and subsidy-linked programs, and representing Maars Solar at local events to expand regional presence.
Qualifications
Proven experience in field sales or business development, preferably in solar, renewable energy, or related infrastructure sectors.
Strong skills in customer relationship management, negotiation, and consultative selling to diverse stakeholders (residential, commercial, institutional, and agricultural clients).
Ability to understand basic technical aspects of solar systems, site assessment, and project feasibility, and to coordinate effectively with technical teams.
Proficiency in planning and territory management, including lead generation, pipeline management, and achievement of sales targets.
Comfort with using digital tools for communication, documentation, and reporting; familiarity with CRM or sales tracking software is an advantage.
Excellent verbal and written communication skills in English and local languages, with the ability to explain solar benefits and financing options clearly.
Strong problem-solving mindset, resilience, and willingness to travel within the assigned area for client visits and field activities.
Bachelor’s degree in Business, Engineering, or a related field preferred; relevant work experience may substitute for formal education.
Understanding of government solar schemes, subsidies, and net-meter

Work arrangement
No