Graphic Designer & Visual Content Lead (AI-Native)

Company Description
Deme by Gabriella is a contemporary fashion label renowned for blending bold femininity with effortless elegance. Founded by Gabriella Demetriades, it is celebrated for its striking silhouettes, elevated essentials, and luxe occasion wear. With a diverse range of offerings—Ready-to-Wear Collections, Resort & Occasion Wear, Bridal Couture, and Custom Styling Services—Deme caters to confident and modern individuals. Every piece is thoughtfully crafted in-house, ensuring premium quality, creative integrity, and a seamless customer experience across Indian and global markets. Deme embodies a celebration of women who exude style, strength, and individuality.
Role Description
This is a full-time, on-site position based in Mumbai for a Graphic Designer & Visual Content Lead (AI-Native). The role involves creating visually captivating designs and leading graphic design initiatives to align with the brand's identity. We’re looking for a highly creative, AI-savvy Graphic Designer who lives and breathes visual storytelling. This role goes far beyond static design — you’ll be shaping how the brand looks, feels, and moves across every digital touchpoint.
Key Responsibilities
• Own the visual identity of the brand across digital, social, e-commerce, campaigns, and launches
• Design high-quality assets for:
• Instagram (posts, reels covers, stories)
• TikTok & short-form video thumbnails
• Pinterest (idea pins, long-form visuals)
• Substack / long-form editorial graphics
• Website, emails, lookbooks, ads
• Create and edit short-form video content (Reels, TikTok, Shorts)
• Collaborate on creative direction & campaign ideation
• Stay ahead of global design, fashion & content trends
Use AI tools to:
• Speed up concept development
• Generate visual ideas, moodboards & variations
• Enhance workflows (image generation, background extensions, retouching, motion)
Required Skills
• Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects / Premiere)
• Excellent video editing & motion design skills
• Proven experience with AI design tools (Midjourney, Firefly, Runway, ChatGPT, etc.)
• Strong typography, layout & colour sensibility
• Deep understanding of social-first design
• Ability to translate brand DNA into consistent, elevated visuals
Bonus
• Experience in fashion / luxury / lifestyle brands
• Motion graphics & animation skills
• Ability to shoot basic content (iPhone / DSLR)

Work arrangement
No