Senior SEO Manager

About the role
We’re looking for a results-driven Senior SEO Manager to lead our organic growth strategy, improve search visibility, and drive qualified organic traffic and conversions.
The ideal candidate should have strong expertise in technical SEO, on-page and off-page optimization, content strategy, keyword research, and performance analytics, along with a solid understanding of the evolving search landscape, including Google AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Key responsibilities
Develop and execute comprehensive SEO strategies aligned with business goals.
Lead keyword research, search intent analysis, competitor analysis, and keyword-to-page mapping.
Oversee on-page SEO, technical SEO, internal linking, and website architecture.
Conduct technical audits and identify issues affecting crawling, indexing, rankings, and Core Web Vitals.
Develop content strategies to improve organic visibility, topical authority, and qualified traffic.
Optimize content for Google AI Overviews, featured snippets, and AI-driven search experiences.
Plan and execute off-page SEO strategies, including backlink acquisition, digital PR, authority building, and ethical link-building campaigns.
Analyze backlink profiles, referring domains, link quality, competitor link-building strategies, and opportunities to improve website authority.
Monitor keyword rankings, organic traffic, conversions, and SEO performance using Google Search Console, GA4, and SEO tools.
Manage and mentor SEO executives and collaborate with content, development, and marketing teams.
Prepare regular performance reports, identify growth opportunities, and translate insights into actionable strategies.
Stay updated on Google algorithm updates, search trends, and emerging SEO practices.
Requirements
5–8 years of hands-on SEO experience, including experience managing SEO projects or teams.
Strong understanding of technical SEO, on-page SEO, off-page SEO, and content optimization.
Proficiency in Google Search Console, Google Analytics 4, SEMrush, Ahrefs, or equivalent tools.
Experience with technical SEO audits, structured data, XML sitemaps, robots.txt, canonical tags, and indexation management.
Strong analytical skills and the ability to connect SEO performance with business outcomes.
Experience managing multiple websites, projects, or competitive markets is an advantage.
Excellent communication, reporting, and project management skills.
Familiarity with AEO, GEO, LLMO, and AI search optimization is a strong plus.
What we’re looking for
A strategic thinker who can combine technical expertise, content-led growth, and data-driven decision-making to build sustainable organic visibility and measurable business results.

Work arrangement
No