IN-Senior Associate-Dynamics CRM +Agentic AI+PCF-GCC-Advisory-Chennai

Line of Service
Advisory
Industry/Sector
Not Applicable
Specialism
Operations
Management Level
Senior Associate
Job Description & Summary
At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.
Those in Microsoft Dynamics CRM at PwC will specialise in analysing client requirements, implementing CRM software solutions, and providing training and support for seamless integration and utilisation of Microsoft CRM applications. Working in this area, you will enable clients to optimise operational efficiency and achieve their strategic objectives.
*Why PWC
At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.
At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. "
Responsibilities
Customize and configure Microsoft Dynamics 365 CE to meet business requirements.
Design and develop AI solutions using Microsoft Copilot Studio, Microsoft 365 Copilot extensibility, Azure OpenAI Service, and Azure AI Foundry.
Build and deploy conversational AI agents, chatbots, and enterprise Copilots with integration into Microsoft 365, Teams, and Dynamics 365.
Lead technical design of RAG (Retrieval-Augmented Generation) architectures using Azure AI Search, Azure Blob Storage, and vector embeddings.
Develop Copilot plugins, declarative agents, and custom connectors for Microsoft 365 Copilot extensibility using the Teams AI Library and Bot Framework SDK.
Implement AI-powered automation pipelines integrating Azure AI services (Document Intelligence, Language, Speech, Vision) with Power Platform and Dynamics 365.
Perform prompt engineering, model fine-tuning guidance, and optimization of LLM responses for enterprise accuracy and compliance.
Conduct code reviews, ensure responsible AI standards (fairness, safety, reliability), and enforce development best practices.
Support deployment using Azure DevOps, Azure Container Apps, Azure API Management, and CI/CD pipelines.
Monitor AI solution performance, manage token costs, and resolve production issues related to AI model behavior.
Prepare technical design documents, AI solution blueprints, and governance documentation.
PCF and Custom UI Development - Hands-on expertise in Power Apps Component Framework development, including PCF field, dataset and virtual controls using TypeScript, JavaScript, React and Fluent UI. Experience should include custom grids, TreeView and hierarchical controls, large-volume data processing, pagination, sorting and filtering, Dataverse Web API integration, model-driven form, view and subgrid customisation, custom pages, embedded canvas applications, command bar and ribbon customisation, and HTML, JavaScript, CSS and web resources. The resource must also be proficient in building custom dialogs, Dynamics 365 side-pane applications, workspace components, responsive and accessible user experiences, keyboard navigation, PCF packaging, versioning, solution deployment, performance optimisation and troubleshooting.
Develop custom plug-ins, workflows, business process flows, and integrations using C#, JavaScript, and Power Platform tools.
Develop and maintain Canvas Apps that connect to Dataverse, Dynamics 365, and other data sources to support business processes.
Integrate Power Platform components (Power Automate, Power Apps, Power BI) for end-to-end business workflows.
Design and implement integration solutions between Dynamics CRM and external systems using Azure Integration Services.
Maintain code quality and adhere to best practices, including version control (e.g., Azure DevOps, Git).
Create technical documentation, including architecture diagrams, code documentation, and release notes.
Knowledge on Copilot Studio and AI Capabilities including Copilot agent creation and administration, topics, knowledge sources, generative answers, actions, escalation and live-agent handoff
Enterprise integration using Dataverse APIs, custom connectors, Power Automate, Azure Functions, Logic Apps, REST/SOAP APIs, Microsoft Teams and Microsoft 365, Power Shell Scripts.
Design and develop AI solutions using Microsoft Copilot Studio, Microsoft 365 Copilot extensibility, Azure OpenAI Service, and Azure AI Foundry.
Build and deploy conversational AI agents, chatbots, and enterprise Copilots with integration into Microsoft 365, Teams, and Dynamics 365.
Lead technical design of RAG (Retrieval-Augmented Generation) architecture using Azure AI Search, Azure Blob Storage, and vector embeddings.
Develop Copilot plugins, declarative agents, and custom connectors for Microsoft 365 Copilot extensibility using the Teams AI Library and Bot Framework SDK.
Implement AI-powered automation pipelines integrating Azure AI services (Document Intelligence, Language, Speech, Vision) with Power Platform and Dynamics 365.
Mandatory Skill Sets:Bachelor’s degree in computer science, Information Systems, or related field.
4+ years of hands-on experience with Microsoft Dynamics 365 CE/CRM development.
Proficiency in .NET/C#, JavaScript, Web APIs (REST/OData), and JSON/XML.
Experience with Power Platform components: Power Apps (model-driven and canvas apps), Power Automate.
Strong understanding of the Dynamics 365 data model, security model, and customization options.
Experience with REST APIs, OData, and integration frameworks.
Familiarity with DevOps and ALM best practices in Dynamics 365 development.
Experience with Power Platform components (Power Automate, Power Apps).
Strong experience with Azure OpenAI Service and Azure AI Foundry — model deployment, API integration, and playground configuration.
Hands-on knowledge of Microsoft Copilot Studio for building custom copilots, topics, entities, and multi-channel deployment.