Sportstyle Marketing Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
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YOUR MISSION
The Sportstyle Marketing Manager will be responsible for translating PUMA’s global Sportstyle strategy into a locally relevant, seasonally focused marketing plan for South Africa.
The role will lead the planning and execution of Sportstyle campaigns, product launches, collaborations, talent partnerships, product seeding, events and cultural activations. Working closely with local and global colleagues, the Sportstyle Marketing Manager will ensure that PUMA’s seasonal priorities are delivered consistently across social, digital, retail, PR, experiential and partner channels.
A critical part of the role is to build and manage a locally relevant network of entertainment, fashion, music, lifestyle, creator and sport-culture talent. The successful candidate must have a strong understanding of the South African cultural landscape, established industry connections, and the curiosity and ability to identify emerging talent and new cultural opportunities.
The role requires a combination of cultural intelligence, relationship management, creative judgement, commercial awareness and disciplined project execution.
KEY PERFORMANCE INDICATORS
Seasonal Sportstyle Strategy
Develop and execute a localized seasonal Sportstyle marketing strategy that aligns global priorities with South African consumer, cultural, and commercial objectives.
Cross-Functional Planning and Execution
Lead cross-functional collaboration and project execution to ensure Sportstyle campaigns are delivered on time, on brand, and against agreed objectives.
Entertainment, Culture and Sportstyle Assets
Manage and maximize PUMA’s portfolio of talent, creators, and cultural partnerships to enhance brand relevance and campaign impact.
Talent Identification and Cultural Intelligence
Identify emerging cultural trends, communities, and talent opportunities that strengthen PUMA’s connection with South African consumers.
Product Seeding
Oversee strategic product seeding programs that drive authentic brand visibility, influence, and engagement through targeted recipients
Social and Campaign Content
Coordinate the creation, approval, and distribution of high-quality content that supports Sportstyle campaigns and brand storytelling.
Campaigns, Launches and Collaborations
Lead the planning and execution of Sportstyle campaigns, launches, and collaborations across all consumer touchpoints.
Events and Experiences
Develop and deliver impactful brand events and experiences that create consumer engagement and amplify campaign reach.
Budget and Operational Management
Manage marketing budgets, suppliers, and operational processes to ensure effective, compliant, and cost-efficient campaign delivery.
Reporting and Performance Measurement
Monitor, analyze, and report on campaign performance to measure results, generate insights, and support continuous improvement.
YOUR TALENT
Experience and Knowledge
Relevant tertiary qualification in Marketing, Communications, Brand Management, Business, Fashion or a related field.
Valid Drivers Licence
5 years+ Relevant experience in brand marketing, Sportstyle, fashion, streetwear, entertainment marketing, influencer marketing, cultural marketing or a related discipline.
Demonstrated experience managing integrated campaigns, product launches or cultural activations.
Experience working with talent, creators, celebrities, athletes, agents, managers, stylists or entertainment partners.
Experience managing contracts, rights, deliverables and content approvals.
Practical experience in product seeding, social-media campaigns and content production.
Experience managing events, suppliers, production partners and agencies.
Strong project-management, budget-management and reporting capabilities.
A clear understanding of the South African consumer and cultural landscape.
Existing connections across South African fashion, music, entertainment, sport, creator or streetwear communities would be a strong advantage.
Demonstrated ability to discover, assess and build relationships with emerging talent is essential.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.