Assistant Manager, Marketing – International Skincare Brand

Only candidates with prior experience working with skincare, beauty, or personal care brands should apply.
About Glide Brands
Glide Brands is a House of Brands based in Worli Mumbai. Focused on building and scaling top international beauty brands in India. Our portfolio includes The Face Shop, DHC Japan, Belif, TBF and SIXAM.
Role Overview
We are looking for a Assistant Manager, Marketing with 4+ years of relevant experience in the beauty, skincare, or personal care industry who can independently plan and execute end-to-end marketing activities across multiple brands
Key Responsibilities
1. Brand Strategy & Campaign Planning:- Develop and execute integrated marketing plans for multiple beauty, skincare, and personal care brands.
2. Content Strategy & Creative Production:- Develop content strategies across social media, influencer platforms, digital advertising, and other consumer touchpoints.
3. Influencer & Creator Marketing;- Plan and execute end-to-end influencer marketing campaigns, from identifying relevant creators to campaign reporting.
4. Social Media Marketing:- Own social media strategy and content calendars particularly Instagram posts, reels, stories, launches, creator collaborations, and brand communication.
5. Digital Marketing & Paid Campaigns:- Plan and execute Meta advertising campaigns across awareness, consideration, traffic, and conversion objectives along with creative testing, campaign briefs, audience strategies, and budget allocation with performance marketing teams or agencies.
6. E-commerce Marketing, Offers & Promotions:- Work closely with e-commerce and sales teams to develop marketing plans for Amazon, Nykaa, Tira, Myntra, quick-commerce platforms, D2C websites, and offline retail.
7. Product Launches & Brand Activations:- Lead marketing planning and execution for new product launches, including communication strategy, content, influencer campaigns, and digital activation.
What We’re Looking For
4+ years of experience in marketing, with mandatory prior experience working with skincare, beauty, or personal care brands with hands-on experience in influencer marketing, social media, content creation, and integrated campaign execution.
Strong understanding of beauty consumer behaviour, product positioning, brand communication, and digital marketing with experience managing content production, including scripts, creative briefs, photoshoots, videos, and influencer-led content.
What Makes This Role Exciting?
Opportunity to work across a portfolio of international and owned beauty and skincare brands with end-to-end ownership of marketing strategy and execution across multiple brands.
Location: Worli, Mumbai — next to Acharya Atre Chowk Metro Station, Aqua Line.
Working Days: 5 days a week + 1 working Saturday (the third Saturday of every month).

Work arrangement
No