Senior Executive - Marketing

Role Summary
We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.
Key Responsibilities
End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms
Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies
Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals
Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc.
Prepare weekly/monthly reports with insights and recommendations for continuous improvement
Support in A/B testing for creatives, audiences, landing pages, and bidding strategies
Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA.
2+ years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant)
Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel)
Certification in Meta/Google Ads is a plus
Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred
Strong understanding of campaign metrics, media planning, and optimization levers
Ability to identify trends, problems, and opportunities in campaign data and act on them quickly
Comfortable working in a fast-paced, target-driven environment
Strong communication skills with a collaborative approach to working with multiple teams.
Should be well-versed with the latest digital marketing trends, platform updates, and emerging industry best practices

Employment type
Full-time

Work arrangement
No