Business Development Manager (North Asia)

Create connections that move people and business forward.
At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.
Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.
About the Role
In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU).
It involves leading cross-functional teams, building strong relationships with bank partners, cross-jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies
Key Responsibilities:
1. Business Development & Partnerships
Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability.
Identify new business opportunities across distribution channels and geographical markets.
Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.
2.Strategic Initiatives & Project Management
Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW’s growth objectives.
Define project scope, objectives and deliverables in collaboration with cross-functional teams. (e.g. AIA BU workstreams, steerco and governance forums)
Manage project resources, budgets, risk mitigation, and performance tracking
Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met.
Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.
3. Sales & Marketing Oversight
Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients.
Ensure proper alignment between AIA IW’s product offerings, partner banks’ and offshore AIA BUs’ goals.
Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.
4. Governance & Compliance
Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities.
Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.
Key Requirements
Bachelor’s Degree in Business Management, Banking & Finance, or other related field
Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry
Demonstrated success in acquiring and managing regional strategic partnerships
Strong capability in partnership acquisition, negotiation and relationship management skills
In-depth knowledge of HNW and retail insurance products
Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous
Proven strategic project management, problem-solving and execution skills
Excellent presentation, communication and stakeholder-influencing skills; including at senior management and executive levels
CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI)
Fluency in other Asian languages advantageous
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.