Meta Ads Specialist

About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a results-driven Meta Ads Specialist with 2–3+ years of hands-on experience managing and optimizing paid advertising campaigns across Facebook and Instagram.
In this role, you'll take ownership of Meta advertising campaigns, from strategy and setup to optimization, reporting, and scaling. You'll work closely with marketing and creative teams to drive measurable results, improve return on ad spend (ROAS), and generate high-quality leads or conversions.
This is an excellent opportunity for a performance marketer who enjoys testing new strategies, analyzing data, and scaling successful campaigns.
Key Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns across Facebook and Instagram using Meta Ads Manager.
Develop and execute performance marketing strategies focused on lead generation, customer acquisition, and conversions.
Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rates.
Conduct A/B testing across ad creatives, copy, audiences, placements, and campaign structures.
Manage campaign budgets effectively and scale high-performing campaigns.
Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking.
Collaborate with creative and marketing teams to develop high-converting ad creatives and messaging.
Analyze campaign performance and provide actionable insights and recommendations.
Create regular performance reports highlighting results, opportunities, and areas for improvement.
Stay up to date with Meta advertising platform changes, trends, and best practices.
Requirements
2–3+ years of hands-on experience managing Meta Ads (Facebook and Instagram) campaigns.
Proven experience running and optimizing conversion-focused paid advertising campaigns.
Strong understanding of Meta Ads Manager, Business Manager, and campaign structures.
Experience managing advertising budgets and improving campaign performance.
Solid knowledge of audience targeting, retargeting, lookalike audiences, and campaign optimization.
Experience with Meta Pixel, conversion tracking, and attribution.
Strong analytical skills and ability to interpret advertising performance data.
Experience with A/B testing, creative testing, and campaign scaling.
Familiarity with Google Analytics (GA4), Google Tag Manager, or other analytics tools.
Excellent English communication skills, both written and verbal.
Ability to work independently, manage multiple campaigns, and meet deadlines in a remote environment.
Nice to Have
Experience managing Meta Ads for eCommerce, SaaS, lead generation, or digital agencies.
Experience with Shopify, landing page builders, or CRM platforms.
Familiarity with creative strategy and direct-response copywriting.
Experience working with international clients, particularly in the UK, US, or Australian markets.
Meta Blueprint certifications or other relevant digital marketing qualifications.
Benefits
💻 Fully Remote: Work from anywhere with international teams
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

Work arrangement
No