Head of Lobby

About us
ARRISE is a global leader in software development and services for the iGaming industry, bringing together more than 2,500 professionals operating across more than 12 locations worldwide.
From concept through to delivery, we combine technical expertise, creativity and industry knowledge to develop products, platforms and services that shape player experiences and support some of the industry's leading brands.
We are best known for the work we deliver for Pragmatic Play, creating and supporting technology, products and specialists services enjoyed by millions of players worldwide.
About the role
Sitting within the Commercial organisation and reporting to the Promotions & Marketing Director, the Head of Lobby is responsible for driving player engagement, game discovery, and revenue through the lobby across our ecosystem. The role bridges Commercial, Product, and Analytics, translating insights into clear, measurable outcomes.
The Head of Lobby will lead a small team covering sales enablement, operations, product validation, and data analysis. They are accountable for aligning these functions to deliver against commercial objectives, while being willing to step into the detail to solve problems directly and push initiatives forward, particularly as the function continues to scale.
This role is critical in shaping the end-to-end player journey within the Pragmatic lobby, ensuring it is intuitive, effective, and fun. That means living and breathing our lobby product, obsessing over real user data and metrics, and working with key stakeholders across the business to deliver against commercial objectives.
This is a hands-on leadership role that can be based in Gibraltar, Malta, Isle of Man, or remote.
What you will do
Commercial Ownership & Adoption.
Own the commercial positioning and value proposition of the lobby product and drive adoption and expansion of lobby usage across operators
Partner with Account Management to increase lobby uptake and identify underutilised opportunities across operators for our lobby product
Develop operator-facing materials (decks, demos, case studies) to support sales and upsell efforts
Define and deliver clear USPs for the lobby, including integration with promotional tools and other betting features
Drive cross-sell between product verticals (e.g. Slots to Live Casino) through effective lobby setup and journeys
Gather and synthesize client and player feedback and translate it into concrete improvements.
Lobby Performance & Optimization
Own lobby KPIs and performance tracking across the business
Translate insights into prioritised actions across engagement, conversion, retention, and cross-sell. Where needed, step into analysis directly to unblock decisions or accelerate progress
Ensure tracking frameworks (tagging, parameters, reporting structures) are clearly defined and implemented
Partner with Product and Engineering to ensure tracking is correctly delivered and validated
Product testing & Validation
Ensure robust QA and UAT processes are in place through the team and conduct validation and testing where required, particularly for critical or high-impact features
Act as the final commercial checkpoint for lobby releases and ensure features meet player and operator expectations before launch
Follow up on issues. Track resolutions, verify the fixes, and communicate updates to relevant stakeholders
Analyse how our testing and deployment cycles are working versus expectation and formulate suggestions on how to improve them
Strategic product inputs
Translate commercial insights into clear product requirements and business cases
Partner with Product to prioritise roadmap features that drive measurable impact
Participate in design reviews and ensure features align with player and operator needs
Interpret user behaviour data and identify improvement opportunities - such as featured content, game ordering, displayed assets, and layout changes
Own best practices for lobby structure, content placement, and game discovery (categories, positioning, featured content)
Competitive analysis
Constantly playtest Pragmatic and competitor lobby features and document the analysis methods for repeatable evaluation processes.
Deliver thoughtful competitive analysis by frequently evaluating competitor products, anticipating their direction, and offering suggestions for our ecosystem. Present findings
to various audiences with clear, actionable recommendations.
Analyse adjacent industries and products to see if there are things we can incorporate into our product ecosystem.
Team Leadership & Execution
Lead and develop a team covering lobby commercials and operations Set clear priorities and translate commercial needs into clear direction for the team
Step in to execute where needed, particularly to unblock progress or accelerate delivery.
Lead by example in a hands-on environment.
Build scalable processes and structure over time without slowing down delivery
What you bring
You must have experience working on commercials and sales for Casino products.
You must have experience working with BI & data science teams to define and pull operational data necessary for you to conduct your responsibilities.
You must have experience with user acceptance testing and playtesting.
You must understand how to filter, prepare, and present information and results from these processes in a way that is actionable.
You will be presenting a lot of information to different audiences around the business.
You need to have mastery over the Office Suite and any other digital design products that can clearly communicate and relay your ideas.
You should have experience doing competitive analyses and understand how to filter, prepare, and present this information in a way that is actionable.
Ideally you will have experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio, ideally with experience in iGaming.
Ideally you will have tested and/or play tested games and other digital products.
Ideally you will have some technical background or knowledge.
What sets you apart
Be an expert communicator both visually and verbally. Your insights should nearly speak for themselves; however, you still need to be able to walk different audiences through them in detail. For example, explaining them to stakeholders versus relaying the details of what you’d like built to development.
Discuss constructively and diplomatically. Having many different stakeholders and views means that we won’t always agree on the way forward – but we need to focus on collaborating solutions that deliver optimal outcomes for our customers.
Be exceptionally well-organised. There are going to be a lot of moving parts to this role so you must bring method and structure to your approach.
Be extremely analytical.
Be obsessed with details and optimisations. Creating amazing player experiences means scrutinising every detail to ensure that you’re constantly delivering the best possible solution. In a such a highly competitive industry, small details can make a big difference.
Be open and flexible. There are many ways to interpret datasets and different approaches you can take for an optimal outcome. You need to be ready to adjust your views on the fly, all in service of an outstanding player experience.
Exude transparency, openness, and objectivity. We’re all here to build great things and need to collaborate effectively.
Thrive in a fast-paced environment and be able to work to very tight deadlines. We work to visualise things quickly and make decisions to push the business forward.
Speak English natively or be completely fluent.
What we offer
Private medical cover
Private medical insurance to help you look after your health and wellbeing.
Learning Hub
Personalized learning, gamified growth, and endless career development at your fingertips.
Free meals
Breakfast and lunch in the office once a week.
Discount app
Access to Cloudigo, our discount app.
Gym & fitness membership
Wellness Benefit, after successfully passing probation.
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